1 hr 3 min

Ep. 164: Beth Comstock | First, Listen to the Customer Story The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders

    • Business

Beth Comstock has a long track record of using stories to help a company take imaginative risks. The author of "Imagine It Forward: Courage, Creativity, and the Power of Change," Beth spent nearly three decades at GE as vice chair of business innovation and, before that, chief marketing officer. She was also part of GE’s pioneering efforts to adopt Net Promoter® and learn how to use it as both a metric and as a vehicle for telling customer stories.

Beth Comstock has a long track record of using stories to help a company take imaginative risks. The author of "Imagine It Forward: Courage, Creativity, and the Power of Change," Beth spent nearly three decades at GE as vice chair of business innovation and, before that, chief marketing officer. She was also part of GE’s pioneering efforts to adopt Net Promoter® and learn how to use it as both a metric and as a vehicle for telling customer stories.

1 hr 3 min

Top Podcasts In Business