Ep 18: Organizers of SBT GRVL Take Their Event Format to Finland aka FNLD GRVL Cycology

A sport's popularity depends on the people and community to push it to new levels. Today we are joined by two such people, Amy Charity and Chris Lyman, Founders and Partners of FNLD GRVL, to talk everything about the gravel movement. Amy has been a guest previously on the show, where we discussed her career as a professional cyclist. Both Amy and Chris are respected figures in cycling and share a passion for expanding the impact of the sport and making it inclusive. In our conversation, we learn how Amy and Chris first met, the road to forming their professional relationship, and the moments leading up to the first official event. We also discuss an aspect essential to both of them, inclusivity, and why they think this is vital to keep growing the gravel movement. They also share advice and best strategies for people interested in joining future events and unpack the controversy surrounding the pro men's race event. Hear how the idea for FNLD GRVL first came about, how the partnership with Valtteri Bottas was formed, and what it is like working with a Formula One superstar. Don't miss out as we take a deep dive into the gravel revolution with Amy Charity and Chris Lyman!