38 min

Ep 2 Demand Generation Connected: Bridging the Gaps for Seamless Customer Experiences Merkle Connected

    • Marketing

Host Henry Neathey is joined by Head of Programmatic, Data & Analytics, Tim Lamble, and Senior Director of Customer Strategy, Caitlin Olmsted, to discuss how to set your teams up for full marketing-to-sales success. The key is to build connected experiences all the way from paid media activation, to nurture, right through to sales enablement, and in this episode, we’ll find out how. In this conversation we cover the following topics: How to adapt with changing cons...

Host Henry Neathey is joined by Head of Programmatic, Data & Analytics, Tim Lamble, and Senior Director of Customer Strategy, Caitlin Olmsted, to discuss how to set your teams up for full marketing-to-sales success. The key is to build connected experiences all the way from paid media activation, to nurture, right through to sales enablement, and in this episode, we’ll find out how. In this conversation we cover the following topics: How to adapt with changing cons...

38 min