Merkle Connected Merkle

Join us for an insightful post-Dreamforce 2023 conversation as we delve into the exciting world of AI and trust-building in the dynamic partnership between dentsu and Salesforce. Azlan Raj, the CMO of dentsu, and Jo Pettifer, VP of Marketing at Salesforce, come together to explore how each organization is shaping the future with AI.
 In this podcast, we’ll explore: 
-          Highlights from Dreamforce 2023.
-          Using AI to enhance and accelerate the customer journey.
-          The importance of building trust in AI and whether existing caution is justified.
-          The most exciting aspects about the launch of AI in Marketing.
Our presenters 
Azlan Raj 
Chief Marketing Officer, dentsu, UK/I 
Jo Pettifer 
VP Marketing, Salesforce, UK/I 

So, you’ve started generating demand, what’s next? It doesn’t stop at data capture. In this episode, host Henry Neathey is joined by Merkle B2B’s Senior Manager of Client Services, Brad Yost, and Senior Director Analytics, Anto Inigo, to discuss the role of analytics to help inform what should happen post-demand generation and how to connect it with pipeline revenue. 

In this conversation we cover the following topics:  
What elements and integrations you need to have in place to be able to accurately measure the ROI of demand generation strategies  Real examples of actions-based nurture programmes that increase the pace of engagement using personalised and relevant touchpoints  Why marketers should be held accountable for core business revenue metrics and more than just channel performance indicators  How to clearly define SLAs with marketing and sales and create an effective feedback loop between the two teams  Download your copy of the Superpowers Index here 👉 https://bit.ly/3XiuxLG

Merkle B2B presents the final episode of our 4-part series “Demand Generation Connected”; your blueprint for building best-in-class demand generation experiences.

Host Henry Neathey is joined by Head of Content Solutions EMEA & LATAM at LinkedIn, Jonathan Palmer, Global CMO at Mediaocean, Aaron Goldman, and Head of B2B Performance Media, VP at Merkle B2B Laura Pierce, to discuss what great media  partnerships look like and how cross-collaboration builds momentum in demand generation experiences. 

 In this conversation we cover the following topics:  
The importance of tapping into partners’ key capabilities and insights around your team and working together towards a common goal  Pivoting from a one-size-fits-all events led strategy, to crafting personalised and connected experiences across a wider digital and 3rd party platform environment How to make sure every single touch of content is driving action and building brand recognition across your customers’ network  Maximising the value of your first-party data while moving away from traditional lead capture tacticsDownload your copy of the Superpowers Index here 👉 https://bit.ly/3XiuxLG

Merkle B2B presents the third episode of our 4-part series “Demand Generation Connected”; your blueprint for building best-in-class demand generation experiences. 

Host Henry Neathey is joined by Head of Programmatic, Data & Analytics, Tim Lamble, and Senior Director of Customer Strategy, Caitlin Olmsted, to discuss how to set your teams up for full marketing-to-sales success. 

 The key is to build connected experiences all the way from paid media activation, to nurture, right through to sales enablement, and in this episode, we’ll find out how.

 In this conversation we cover the following topics:  
How to adapt with changing consumer behaviour in B2B, and what technology you need in place to be able to act on meaningful insights from real-time behaviour  Maintaining the complexity of B2B journeys, while delivering connected experiences across all touchpoints within complex organisational structuresTransitioning from Account-Based Marketing to Account-Based Experiences, and the role of marketing automation in powering intent-led experiences  Tips for marketing and sales alignment to ensure a consistent customer journey Download your copy of the Superpowers Index here 👉 https://bit.ly/3XiuxLG

Merkle B2B presents the second episode of our 4-part series “Demand Generation Connected”; your blueprint for building best-in-class demand generation experiences.

Merkle B2B presents the first episode in our 4-part series “Demand Generation Connected”; your blueprint for building best-in-class demand generation experiences.

Meet your host Henry Neathey, Client Director at Merkle B2B who has 10 years of experience building demand generation experiences for B2B brands and knows a thing or two about connecting brand with demand. 

In each episode, we’ll hear from industry-leaders across Merkle, dentsu and agency partners who will give their expert advice on how to run successful demand generation strategies, starting with research all the way through to execution and beyond. 

We’ll cover how to drive full-funnel and personalised customer journeys, how to use technology to automate, and most importantly, how to track the ROI from your efforts. 

In this first episode, Merkle B2B Chief Strategy Officer, Simon Calvert, and Senior Account Director, Shirran Postlethwaite, start where every demand generation programme should; in market research. 

They discuss the latest findings from the largest research study of B2B buyers, The Superpowers Index, and think ahead to how brands can use this data as a playbook for creating relevant and powerful customer experiences that drive demand. 

In this conversation we cover the following topics:  
How to keep tapping into your audience to understand their needs, challenges, and preferences  Which 6 elements are vital to build high quality brand experiences, and the phenomenal business outcomes of getting this right The increasing importance of connecting with individual decision makers, and how to create personalised, relevant customer experiences in the right context Download your copy of the Superpowers Index here 👉 https://bit.ly/3XiuxLG

In this episode join Benoit Soucaret, Niyi Duro-Emanuel, and Pete Markey as they explore the importance of understanding how your brand is perceived in your consumer's mind, and how to use data creatively to enhance the customer experience.
In this episode we will cover:
What does customer experience mean to you?Reaching emotional engagement and commitment among customersMatching customers' values and the role of communityEmployee Experience (EX) vs Customer Experience (CX) across touchpoints and devicesUsing data creatively to enhance the customer experience