26 episodes

This podcast discusses CX transformation with those who enact customer experience change for the world’s leading brands. We’ll be hosting a wide variety of speakers from across the whole world of CX – giving you on-the-ground strategic advice and best practice from experts both within Merkle, and drawn from further afield. Discussions will take in all things data, tech, strategy, analytics, creative and more - giving you the ideas and know-how that you need to develop transformational, data-driven customer experience management practices for your brand.

Merkle Connected Merkle

    • Business

This podcast discusses CX transformation with those who enact customer experience change for the world’s leading brands. We’ll be hosting a wide variety of speakers from across the whole world of CX – giving you on-the-ground strategic advice and best practice from experts both within Merkle, and drawn from further afield. Discussions will take in all things data, tech, strategy, analytics, creative and more - giving you the ideas and know-how that you need to develop transformational, data-driven customer experience management practices for your brand.

    How to build TRUST in AI today? Three key readiness take aways from Salesforce and dentsu.

    How to build TRUST in AI today? Three key readiness take aways from Salesforce and dentsu.

    Join us for an insightful post-Dreamforce 2023 conversation as we delve into the exciting world of AI and trust-building in the dynamic partnership between dentsu and Salesforce. Azlan Raj, the CMO of dentsu, and Jo Pettifer, VP of Marketing at Salesforce, come together to explore how each organization is shaping the future with AI. In this podcast, we’ll explore: - Highlights from Dreamforce 2023.- Using AI to enha...

    • 16 min
    Ep 4 Demand Generation Connected: How to Drive ROI Post-Demand Generation with Analytics

    Ep 4 Demand Generation Connected: How to Drive ROI Post-Demand Generation with Analytics

    So, you’ve started generating demand, what’s next? It doesn’t stop at data capture. In this episode, host Henry Neathey is joined by Merkle B2B’s Senior Manager of Client Services, Brad Yost, and Senior Director Analytics, Anto Inigo, to discuss the role of analytics to help inform what should happen post-demand generation and how to connect it with pipeline revenue. In this conversation we cover the following topics: What elements and integrations you need to have in place to be ...

    • 47 min
    Ep 3 Demand Generation Connected: Amplifying Customer Experiences Through Media Partnerships

    Ep 3 Demand Generation Connected: Amplifying Customer Experiences Through Media Partnerships

    Host Henry Neathey is joined by Head of Content Solutions EMEA & LATAM at LinkedIn, Jonathan Palmer, Global CMO at Mediaocean, Aaron Goldman, and Head of B2B Performance Media, VP at Merkle B2B Laura Pierce, to discuss what great media partnerships look like and how cross-collaboration builds momentum in demand generation experiences. In this conversation we cover the following topics: The importance of tapping into partners’ key capabilities and insights around yo...

    • 40 min
    Ep 2 Demand Generation Connected: Bridging the Gaps for Seamless Customer Experiences

    Ep 2 Demand Generation Connected: Bridging the Gaps for Seamless Customer Experiences

    Host Henry Neathey is joined by Head of Programmatic, Data & Analytics, Tim Lamble, and Senior Director of Customer Strategy, Caitlin Olmsted, to discuss how to set your teams up for full marketing-to-sales success. The key is to build connected experiences all the way from paid media activation, to nurture, right through to sales enablement, and in this episode, we’ll find out how. In this conversation we cover the following topics: How to adapt with changing cons...

    • 38 min
    Ep 1 Demand Generation Connected: Unleashing B2B Superpowers for Growth

    Ep 1 Demand Generation Connected: Unleashing B2B Superpowers for Growth

    Merkle B2B presents the first episode in our 4-part series “Demand Generation Connected”; your blueprint for building best-in-class demand generation experiences. Meet your host Henry Neathey, Client Director at Merkle B2B who has 10 years of experience building demand generation experiences for B2B brands and knows a thing or two about connecting brand with demand. In each episode, we’ll hear from industry-leaders across Merkle, dentsu and agency partners who will give their expert adv...

    • 26 min
    Field of Visions series - Episode 4 - Understanding the role you play in your customer' lives

    Field of Visions series - Episode 4 - Understanding the role you play in your customer' lives

    In this episode join Benoit Soucaret, Niyi Duro-Emanuel, and Pete Markey as they explore the importance of understanding how your brand is perceived in your consumer's mind, and how to use data creatively to enhance the customer experience.In this episode we will cover:What does customer experience mean to you?Reaching emotional engagement and commitment among customersMatching customers' values and the role of communityEmployee Experience (EX) vs Customer Experience (CX) across touchpoints a...

    • 37 min

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