Ep 238: Growth vs. Customer Experience: Cody Plofker and Eli Weiss from Jones Road Beauty Weigh In DTC Podcast

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Hello and welcome to DTC Podcast, I’m Eric Dyck

Today we ride again with Cody Plofker and Eli Weiss from Jones Road Beauty,

This wide ranging conversation covers the intersection of growth and customer experience with one of the fastest growing DTC brands out there.

We cover Cody’s top thumb stopping strategies, and why whitelisting continues to dominate

The CX scores that Eli’s most proud of, and why pizzaz and personality lead the way on his team

We play incrementality and attribution bingo, discuss the anatomy of Hero’s amazing 600M acquisition and learn how coming on the DTC Podcast pretty much guarantees a promotion

This one was a lot of fun….



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