1:23 - What mistakes do Swiss founders repeatedly make when it comes to B2C marketing?
11:00 - Investing in auto-marketing activities
14:04 - Improving conversion rate
21:02 - Best tools for marketing
29:18 - The marketing channel of the future
Alan Frei is the co-founder of amorana.ch, an e-commerce platform for sex toys and lingerie. Before starting Amorana, he experimented with a variety of other projects such as nachhilfeportal.de and LooksOfLove, from which he learned what it takes to make a company successful. Alan is a University of Zurich alumni and headed the University’s startup center. He lives a minimalist lifestyle, counting less than 120 items in his personal possession.
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