93 episodes

The Swisspreneur Show is a podcast series of in-depth, candid conversations with some of Switzerland’s most successful founders, business leaders and innovators. By getting to the heart of these leaders’ stories - their successes, their failures, their must-have advice and greatest regrets - we hope to both inspire and guide the next generation of Swiss entrepreneurs. Each episode deconstructs and showcases one person’s personal and professional background and provides advice and recommendations for existing and aspiring entrepreneurs in Switzerland.

Swisspreneur Show Swisspreneur

    • Entrepreneurship
    • 5.0, 1 Rating

The Swisspreneur Show is a podcast series of in-depth, candid conversations with some of Switzerland’s most successful founders, business leaders and innovators. By getting to the heart of these leaders’ stories - their successes, their failures, their must-have advice and greatest regrets - we hope to both inspire and guide the next generation of Swiss entrepreneurs. Each episode deconstructs and showcases one person’s personal and professional background and provides advice and recommendations for existing and aspiring entrepreneurs in Switzerland.

    EP #92 - Yaël Meier: Selling To Gen Z

    EP #92 - Yaël Meier: Selling To Gen Z

    Timestamps:

    2:11 - What mistakes do Swiss companies make when it comes to Gen Z?

    6:19 - Aligning company goals with Gen Z's activist streak

    19:13 - Leading people older than you

    22:44 - Which social media platforms are currently relevant?

    31:00 - How to sell to Gen Z



    The Episode In 60 Seconds:



    What is Generation Z?

    Young people born between 1995 - 2010, NOT Millennials.



    How to win Generation Z as customers

    - Do not simply base your assumptions on conversations with your kids.
    - Talk TO members of Generation Z instead of only ABOUT them.
    - Your brand image is important
    - Remember, members of Generation Z are activists.


    How to win Generation  Z as employees and retain them

    - A compelling company vision will be more important than high salaries.
    - A clear path for growth within the organization.
    - Meaningful and mission-driven work.
    - Responsibility and appreciation.


    What’s the deal with TikTok?

    - Fast growing social media platform with over 2bn downloads (July 2020).
    - Very young audience.
    - Still high virality potential.
    - Now is the time to get started with your company account.



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    • 38 min
    EP #91 - Yaël Meier: Actress, Journalist, Entrepreneur

    EP #91 - Yaël Meier: Actress, Journalist, Entrepreneur

    Timestamps:

    1:13 - Becoming an actress at 14

    11:40 - Not going to university

    14:45 - Launching your own project

    15:40 - Sneaking into fashion shows

    27:57 - Starting a company with your romantic partner



    Biography:

    Yaël Meier is an actress, journalist and the co-founder of Zeam, an agency helping companies leverage Generation Z. At the age of 14, Yaël held her first movie role in the Swiss Drama “Upload”. She later on also featured in movies such as «Die fruchtbaren Jahre sind vorbei» and «Blue my Mind». As a journalist, she worked for SRF, Ringier and Weltwoche in various roles. In January of 2020, she started Zeam together with her co-founder Jo Dietrich.


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    • 40 min
    EP #90 - Startup Of The Week: Relai

    EP #90 - Startup Of The Week: Relai

    Timestamps:

    1:07 - Bitcoin and entrepreneurship

    8:57 - Biggest milestones so far

    15:53 - Having a hard time with fundraising



    About Julian and Relai:

    Julian Liniger is the co-founder and CEO of Relai, a startup aiming to empower everyone to invest in Bitcoin. Julian was an early crypto currency aficionado and the go-to person for his friends for anything crypto-related. This made him realize that there was no easy way for the “average Joe” to purchase Bitcoin - and that’s how Relai was born. He and his co-founder, Adem Bilican, went from 0 lines of code in April to launching the first version of their app on July 1st of this year. Relai is looking to raise CHF 200k in order to scale their product and make it more user friendly.


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    • 26 min
    EP #89 - Verena Kaiser: Q&A On Fundraising Essentials

    EP #89 - Verena Kaiser: Q&A On Fundraising Essentials

    Timestamps:

    2:05 - What's the difference between fundraising for growth vs seed financing?

    10:01 - How to find the right investors

    17:31 - Negotiating with investors

    21:28 - What kills a fundraising process?

    27:54 - How much money should you raise?



    Biography:

    Verena Kaiser served as the Head of Direct Investment at UBS before becoming Chief of Staff, Corporate & Institutional Clients International in May 2020. As Head of Direct Investment, she was responsible for due diligence and matching of growth stage startups with UBS private investors. The UBS Direct Investment arm has already provided over CHF 120m in capital, among them VIU Ventures AG, Coatmaster AG and Cutiss AG.


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    • 38 min
    EP #88 - Startup Of The Week: Christian Fehr

    EP #88 - Startup Of The Week: Christian Fehr

    Timestamps:

    1:03 - Starting a marine tech startup

    6:01 - Is the Swiss marine tech market big enough for Clickahoy?

    7:55 - Competing with Americans



    About Christian and clickahoy:

    Christian Fehr is the CEO and co-founder of clickahoy, a Swiss marine-tech startup. The founding team behind clickahoy is the same as for ship-ahoy.ch, the boat sharing platform launched in 2016. The founders saw a personal need to make owning a boat “smart” the way owning a car or a house can be. The company is currently looking to raise CHF 400k to increase the number of connected boats 10x and expand outside of Switzerland within the next 18 months.


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    • 15 min
    EP #87 - Dennis Just: Bootstrapping Your Company To Scale

    EP #87 - Dennis Just: Bootstrapping Your Company To Scale

    Timestamps:

    0:45 - What mistakes do Swiss startups make repeatedly when it comes to bootstrapping?

    14:20 - Boostrapping and growing fast

    17:43 - Constant AB testing

    25:48 - Building a solid user base

    32:45 - Organic traffic & relying on Google



    The Episode in 60 seconds:



    Considerations when deciding whether to bootstrap:


    Bootstrapping is a long term project which needs time and dedication.

    Once you decide to get on the VC train, you can’t go back.

    External funding rounds also mean valuation rounds, which you have to keep driving up. A downround can be detrimental.

    If you cannot get a top tier international investor, it may not be worth the trouble.


    Bootstrapping a user base:


    Brand: building trust and recognition is a long term game that will pay off.

    SEO / organic search: quality content and a product that truly meets the user needs will go a long way. Of course, this makes you dependent on the search engine algorithm.

    Community: know your target audience and build a community around your product.


    Running experiments:


    Once you have a user base, experiment everything and optimize whatever you can.

    Always test on a subset of users to minimize overall impact of negative test results.

    Monitor all KPIs, not just conversion (e.g. customer retention, customer lifetime value, satisfaction, etc.).



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    • 48 min

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