EP #28 - Iman Nahvi: B2B Marketing Framework For Startups

Timestamps:

2:10 - Mistakes Swiss founders make repeatedly when it comes to B2B Sales

12:37 - How to determine your target clients

22:22 - Where to look for leads

36:20 - How to close a deal faster 

42:43 - What KPIs to focus on

About Iman Nahvi:

Iman Nahvi is the co-founder and CEO of Advertima, a company which uses AI for consumer engagement on physical channels. At Advertima, Iman implemented a holocratic organisational structure, meaning (among other things) equal pay for all employees and a broad distribution of decision-making power. In 2017, Advertima won the “Coolest Startup Award” at the WorldWeb Forum.
Before starting his latest venture, Iman had founded various other companies, such as Digital Delight and Taxi Frosch. Iman holds a BA in Banking & Finance from the University of Zurich and an MA in Entrepreneurship from the University of St. Gallen.

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