Ep 29 - The Value of Strategy
To meet your goals, you must pause to plan. Marketing cannot be viewed as a side project but as an integral part of your strategy. Do you know what your customer journey looks like? What are the steps that lead from brand awareness to researching a solution to actually opening an account? Considering these factors will help you create a strategy that leads to success.
In this episode, Dan Novalis and Chris Bates host their first live-in-person podcast from a marketing agency conference in Denver, Colorado. They discuss how growth comes from having goals, a strategy, and a plan.
- Why you should pause to plan
- Being deliberate with planning and checking in
- Mapping out the customer journey
- Identifying 2-3 things you can do to make a difference
- And other topics...
- Website: The Bank Marketing Show
- Email: firstname.lastname@example.org