51 min
Ep. 3: Breaking Gender Rules In Design Smithereens - A Creative Podcast
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- Business
For decades, we’ve seen companies stick to gender-specific colors, typefaces, and logos based on their consumer demographics. But when it comes to the future of branding and design, we predict more gender-neutral messaging.
On this episode, our creative team talks about finding a balance between patterns, textures, and colors so that a design doesn’t feel “too masculine” or “too feminine.” They want their work to resonate with a person as a whole, and not just a person’s gender.
For decades, we’ve seen companies stick to gender-specific colors, typefaces, and logos based on their consumer demographics. But when it comes to the future of branding and design, we predict more gender-neutral messaging.
On this episode, our creative team talks about finding a balance between patterns, textures, and colors so that a design doesn’t feel “too masculine” or “too feminine.” They want their work to resonate with a person as a whole, and not just a person’s gender.
51 min