32 min
Ep 38 - The Neglected Part of Your Funnel w/ Mike K. Tatum (Survey Monkey) The Industrial Marketing Show
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- Marketing
Mike K. Tatum joins Matt and MJ to dive deep into lead nurturing tactics. Mike breaks down how to get your first nurture started, the smart way to build your lead nurture out (hint: you're overcomplicating it), useful vs. useless touches, and how to map an effective nurture to your sales cycle. He also details the business impact of lead nurturing, including how he used nurture campaign to increase new customer acquisition by over 700%.
Mike K. Tatum joins Matt and MJ to dive deep into lead nurturing tactics. Mike breaks down how to get your first nurture started, the smart way to build your lead nurture out (hint: you're overcomplicating it), useful vs. useless touches, and how to map an effective nurture to your sales cycle. He also details the business impact of lead nurturing, including how he used nurture campaign to increase new customer acquisition by over 700%.
32 min