33 min
EP 395 - Leaders in Innovation: Altria CPO on Driving Business Reinvention as a Product Leader Product Talk
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- Technology
How can product leaders drive business reinvention? In this episode of Capgemini's Leaders in Innovation series with Capgemini Americas Portfolio Lead Lisa Mitnick, Altria CPO & CIO Olivier Houpert shares insights from his 31 years of experience at Procter & Gamble and his decision to take on a new challenge at Altria. He speaks on Altria's transformation journey to launch reduced-risk smoke-free products through a focus on consumer needs, partnerships, and a test-and-learn approach to innovation. Olivier emphasizes the importance of remaining consumer-centric and optimistic about driving change in the tobacco industry to transition consumers to safer alternatives.
How can product leaders drive business reinvention? In this episode of Capgemini's Leaders in Innovation series with Capgemini Americas Portfolio Lead Lisa Mitnick, Altria CPO & CIO Olivier Houpert shares insights from his 31 years of experience at Procter & Gamble and his decision to take on a new challenge at Altria. He speaks on Altria's transformation journey to launch reduced-risk smoke-free products through a focus on consumer needs, partnerships, and a test-and-learn approach to innovation. Olivier emphasizes the importance of remaining consumer-centric and optimistic about driving change in the tobacco industry to transition consumers to safer alternatives.
33 min