Ep 40 | Erica Weinberg on Business Highs and Lows, Work Life Balance, and the Evolution of Sweet E's Hashtag No Filter

In this episode Sweet E's Bakeshop Founder Erica Tucker Weinberg and I talk about:
-Turning a passion into a business
-A big marketing plug changing the course of the business
-Growing a business from a one woman team run out of a small apartment to a team of 15 (at one point 30!)
-The evolution of Sweet E's over the last decade
-Erica's experience on the Food Network shows
-Honing in on the focus of the business and excelling in that
-Tripling the amount of production with a buttoned up team and how that process has been
-The importance of hiring the right people
-Having kids while running a business and working 7 days / week and how that affected Erica and the business
The importance of knowing where your strong suits are, and where they’re not
-Advice for someone starting their own businesses
-The learning curve of managing people
-Erica's biggest "pinch me" moments (hint: It has to do with Kim Kardashian!)
-Being ahead of the curve in terms of dessert trends (looking at you, cake pops)
-Current dessert trends and wedding cake trends
-Life lessons
...and much more!
IG @sweetesbakeshop @etuckw | www.sweetesbakeshop.com
Hashtag No Filter | Real, raw, honest, authentic conversations with real people. No sugar coating and no filter. You might laugh, you might cry, and you'll appreciate the honest and vulnerable conversations.
@julielauren14
julie@julielauren.com
#HashtagNoFilterPodcast