24 min

Ep#404 Eric Law: Building a Sustainable Tomorrow: The Urban Machine Revolution The Growth and Scaling Podcast with Todd Westra

    • Marketing

The Growth and Scaling Podcast with Todd Westra

Tune in to meet Eric Law, the visionary behind Urban Machine Robotics, where architectural dreams meet eco-friendly realities. With two decades of industry expertise, Eric is on a mission to rescue a staggering 37 million tons of discarded lumber annually in the U.S.

His outstanding team, now on their fifth robotic innovation, is gearing up to conquer six metropolitan areas with a fleet of 12 systems next year. 

Despite hurdles like hungry hardware costs and the delicate dance of engineering and marketing, Eric wields the magic of stakeholder collaboration and turning trash into treasure.  Ready to be part of the solution? Hit that play button now!

🚀 🚀Unlock the Secrets of Your Revenue Orbit: Launch Your Business to New Heights! 🪐 Download our FREE Understanding Your Orbit Guide here: https://captainscouncil.com/understand_your_orbit 🚀🚀🚀🚀  

Ways to connect with Eric Law:


Website: https://urbanmachine.build/


YouTube: http://www.youtube.com/@urbanmachine1


Personal LinkedIn: https://www.linkedin.com/in/eric-law-innovation/


Company LinkedIn: https://www.linkedin.com/company/urban-machine/



What’s in this podcast episode?

00:36 Who is our guest for today and what is his business

00:59 What motivates him to solve this problem

01:29 How did the idea to automate wood reclamation come about, and what milestones has he achieved in developing the prototype and securing funding for his venture

04:03 What is his end product coming out of these machines

05:20 How does he navigate the challenge of managing debris during a demolition project, especially when it involves sorting materials like wood from other waste

06:17 How does he plan to establish the link in the supply chain between the waste industry and the wood industry, considering the unique challenge of being pioneers in this reclaimed lumber venture

07:29 What's his primary focus in enhancing service for one group over the other

08:10 captainscouncil.com 

10:27  How does he navigate the challenge of serving two distinct client bases and deciding where to focus

11:56 Are there opportunities for obtaining lead credits and incentives on both state and federal levels for commercial buildings aiming to enhance their environmental credentials

13:16 How does his approach differ from the typical business model that involves making money, raising funds, and then expanding

16:26 What unexpected challenges have you encountered in this unconventional business compared to your previous experience in a SaaS model

18:00 How does he plan to address the challenges of limited landfill space, environmental concerns with CO2 emissions, and the shortage of raw materials

19:49 Who inspired him to build what he's doing now

20:24 Who are the people who inspired him to build what he's doing now

21:19 What advice does he offer to the audience as he works towards building and growing his models

I highly suggest you watch this entire exchange between Eric Wall and ⭐️Todd Westra 📈

If you're looking for tips and strategies to grow and scale your business, this episode is for you!

Full episode details here: https://links.growthandscaling.com/404

1. Subscribe and Listen to ⁠The Growth and Scaling Podcast with Todd Westra ⁠

2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today. 👉 https://content.toddwestra.com/

3. Join our CEO peer advisory board and be part of a supportive community of like-minded leaders. 👉 ⁠https://captainscouncil.com/home⁠

4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects. 👉  ⁠https://www.linqed.ai/

The Growth and Scaling Podcast with Todd Westra

Tune in to meet Eric Law, the visionary behind Urban Machine Robotics, where architectural dreams meet eco-friendly realities. With two decades of industry expertise, Eric is on a mission to rescue a staggering 37 million tons of discarded lumber annually in the U.S.

His outstanding team, now on their fifth robotic innovation, is gearing up to conquer six metropolitan areas with a fleet of 12 systems next year. 

Despite hurdles like hungry hardware costs and the delicate dance of engineering and marketing, Eric wields the magic of stakeholder collaboration and turning trash into treasure.  Ready to be part of the solution? Hit that play button now!

🚀 🚀Unlock the Secrets of Your Revenue Orbit: Launch Your Business to New Heights! 🪐 Download our FREE Understanding Your Orbit Guide here: https://captainscouncil.com/understand_your_orbit 🚀🚀🚀🚀  

Ways to connect with Eric Law:


Website: https://urbanmachine.build/


YouTube: http://www.youtube.com/@urbanmachine1


Personal LinkedIn: https://www.linkedin.com/in/eric-law-innovation/


Company LinkedIn: https://www.linkedin.com/company/urban-machine/



What’s in this podcast episode?

00:36 Who is our guest for today and what is his business

00:59 What motivates him to solve this problem

01:29 How did the idea to automate wood reclamation come about, and what milestones has he achieved in developing the prototype and securing funding for his venture

04:03 What is his end product coming out of these machines

05:20 How does he navigate the challenge of managing debris during a demolition project, especially when it involves sorting materials like wood from other waste

06:17 How does he plan to establish the link in the supply chain between the waste industry and the wood industry, considering the unique challenge of being pioneers in this reclaimed lumber venture

07:29 What's his primary focus in enhancing service for one group over the other

08:10 captainscouncil.com 

10:27  How does he navigate the challenge of serving two distinct client bases and deciding where to focus

11:56 Are there opportunities for obtaining lead credits and incentives on both state and federal levels for commercial buildings aiming to enhance their environmental credentials

13:16 How does his approach differ from the typical business model that involves making money, raising funds, and then expanding

16:26 What unexpected challenges have you encountered in this unconventional business compared to your previous experience in a SaaS model

18:00 How does he plan to address the challenges of limited landfill space, environmental concerns with CO2 emissions, and the shortage of raw materials

19:49 Who inspired him to build what he's doing now

20:24 Who are the people who inspired him to build what he's doing now

21:19 What advice does he offer to the audience as he works towards building and growing his models

I highly suggest you watch this entire exchange between Eric Wall and ⭐️Todd Westra 📈

If you're looking for tips and strategies to grow and scale your business, this episode is for you!

Full episode details here: https://links.growthandscaling.com/404

1. Subscribe and Listen to ⁠The Growth and Scaling Podcast with Todd Westra ⁠

2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today. 👉 https://content.toddwestra.com/

3. Join our CEO peer advisory board and be part of a supportive community of like-minded leaders. 👉 ⁠https://captainscouncil.com/home⁠

4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects. 👉  ⁠https://www.linqed.ai/

24 min