Ep. 57: Creative Storytelling for Ads and Comics with John Ray Bumanglag The Gen Z Marketer

Your brand story and key message is amplified through advertising. It plays a crucial role in brand awareness and interest, which is why creatives are always involved in storytelling.

What role does advertising play in IMC? How can creatives hone their abilities in storytelling? Should you work in an agency or be a freelancer?
Find out more in this episode.



John Ray Bumanglag is a creative that moved from being a creative director in the advertising industry to a comic artist for Filipino stories.

Along with writer Rexy Dorado, John Ray slowly builds the alternate history and sci-fi komiks series Maharlika. He is also a co-founder of Manila Middle Ground, a creative retail and events space in Makati.

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Listen to related episodes:

Episode 15: How the Save the Ralph Campaign on Animal Testing Went Viral

Episode 46: Should brands be apolitical?


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