The Gen Z Marketer

Jamiya Umali, MA IMC
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Marketing conversations and everything in between. Let's talk about marketing, branding, e-Commerce and the power of integrated marketing communication. Find me on Facebook at The Gen Z Marketer Podcast, @genzmkt on Instagram, @genzmarketer on TikTok.

  1. Ep. 63: Scaling a PR Agency into a 7-Figure Agency with Aidan Sowa

    09/07/2024

    Ep. 63: Scaling a PR Agency into a 7-Figure Agency with Aidan Sowa

    It's not easy starting a business during the COVID-19 pandemic. And for Aidan Sowa, the journey starting a PR agency and scaling it to a 7-figure business during that time was no easy feat. In this episode, Aidan talks about his work in public relations and how it affects personal branding and audience perception. He also walks us through his experiences in running an agency, as well as how entrepreneurs and freelancers handle the challenges in doing so. Aidan is the founder of the Sowa Marketing Agency and VelvetVoice PR. Facebook ⁠⁠Instagram⁠⁠ LinkedIn Sowa Marketing Agency VelvetVoice PR Listen to related episodes: Ep. 35: Freelancing and Social Media Strategy with Kohi Social ⁠Ep. 52: How to Define Your Personal Brand⁠ Ep. 62: Podcasting101 with The Sunshine Collective Hit the follow button to get notified on the latest uploads! Find me on: ⁠⁠Facebook: The Gen Z Marketer Podcast⁠⁠ ⁠⁠Instagram: @genzmkt⁠⁠ ⁠⁠Website

    29 min
  2. Ep. 62: Podcasting 101 with Tish Ambal-Garcia of the Sunshine Collective

    05/10/2024

    Ep. 62: Podcasting 101 with Tish Ambal-Garcia of the Sunshine Collective

    It's exciting to get into podcasts, but it can also be intimidating. A lot has changed since the podcast boom years ago; not only did we get new shows and listeners, we also have vodcasts now. How should you get started on a podcast? What is the podcast landscape like right now? What are listeners like and how can we engage them? Let's find out in this episode. Get a chance to win a copy of "Podcast Growth: How to Grow Your Podcast Audience by The Podcast Host." Visit our Instagram to find out more. Tish is the founder of the Sunshine Collective PH, a podcast production agency. She also has her own podcast show called Spill the Creativity. ⁠Instagram⁠ Spill the Creativity Podcast Listen to related episodes: Ep. 34: How Purpose Drives Brand Strategy Ep. 49: Branding a Podcast Ep. 52: How to Define Your Personal Brand Hit the follow button to get notified on the latest uploads! Find me on: ⁠Facebook: The Gen Z Marketer Podcast⁠ ⁠Instagram: @genzmkt⁠ ⁠Website

    1h 21m

  3. 05/08/2024

    Ep. 61: Start-ups are Red Flags; Why should marketers avoid them?

    More than two-thirds of start-ups are unsuccessful and founders play a huge role in their failure. There are several factors that play into their downfall, most of which are anchored in a founder's inability to manage the business and make smart business decisions. How they conduct brand and product development can also set them up for failure, unless done right. What are the strategic brand building and product development initiatives that they should do to avoid these pitfalls? Read the full articles here: Harvard Business Review: Why Start-ups Fail Fast Company: 5 red flags to watch out for when working with start-ups Listen to related episodes: ⁠Ep. 11: Why Marketers Quit⁠ Ep. 50: Forget the USP; Why the DSI is more realistic Ep. 54: How HR Manages Toxic Company Cultures with Val Tamayo Hit the follow button to get notified on the latest uploads! Find me on: ⁠⁠⁠Facebook⁠⁠ ⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠Website

    13 min

  4. 05/03/2024

    Ep. 60: Should writers use AI tools?

    Now that we concluded our experiment, should writers, creatives, and brands use AI tools? What are the pros and cons of using it for writing? How would it affect the industry moving forward? This episode is part 3 of 3 of an experiment we conducted on using AI tools to write a podcast episode. This episode is where we analyze the pros and cons of using AI. The previous episodes made use of Gemini, Google's AI, and Notion's AI to write an episode. Both AI platforms were given this prompt: write a podcast episode on the importance of branding. Listen to related episodes: ⁠⁠Episode 34: How Purpose Drives Brand Strategy⁠⁠ ⁠⁠Episode 40: The 5 Undisputable Laws of Branding⁠⁠ ⁠Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura⁠ Hit the follow button to get notified on the latest uploads! Find me on: ⁠⁠⁠Facebook: The Gen Z Marketer Podcast⁠⁠⁠ ⁠⁠⁠Instagram: @genzmkt⁠⁠⁠ ⁠Portfolio⁠

    6 min

  5. 05/01/2024

    Ep. 59: Asking Notion's AI to write a podcast episode

    What if we used AI to write a podcast episode? How would it affect writers, creatives, and the industry? This episode is part 2 of 3 of an experiment we're conducting on using AI tools to write a podcast episode. For this episode, we Notion's AI to write a script. The previous episode was written by Gemini, Google's AI, and the last episode would be a brief analysis of these tools and using them for podcast scriptwriting. Both AI platforms were given this prompt: write a podcast episode on the importance of branding. Listen to related episodes: ⁠⁠Episode 34: How Purpose Drives Brand Strategy⁠⁠ ⁠⁠Episode 40: The 5 Undisputable Laws of Branding⁠⁠ ⁠Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura⁠ Hit the follow button to get notified on the latest uploads! Find me on: ⁠⁠⁠Facebook: The Gen Z Marketer Podcast⁠⁠⁠ ⁠⁠⁠Instagram: @genzmkt⁠⁠⁠ ⁠Portfolio⁠

    4 min

  6. 04/26/2024

    Ep. 58: Asking Gemini, Google's AI, to write a podcast episode

    With the prevalence of AI as a tool to help creatives and writers, how does this affect the quality of work? This episode is part 1 of 3 of an experiment we're conducting on using AI tools to write a podcast episode. For this episode, we used Gemini, Google's AI. The 2nd episode is written by Notion's AI and the last episode would be a brief analysis of these tools and using them for podcast scriptwriting. Both AI platforms were given this prompt: write a podcast episode on the importance of branding. Listen to related episodes: ⁠Episode 34: How Purpose Drives Brand Strategy⁠ ⁠Episode 40: The 5 Undisputable Laws of Branding⁠ Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura Hit the follow button to get notified on the latest uploads! Find me on: ⁠⁠Facebook: The Gen Z Marketer Podcast⁠⁠ ⁠⁠Instagram: @genzmkt⁠⁠ Portfolio

    5 min
  7. Ep. 57: Creative Storytelling for Ads and Comics with John Ray Bumanglag

    04/19/2024

    Ep. 57: Creative Storytelling for Ads and Comics with John Ray Bumanglag

    Your brand story and key message is amplified through advertising. It plays a crucial role in brand awareness and interest, which is why creatives are always involved in storytelling. What role does advertising play in IMC? How can creatives hone their abilities in storytelling? Should you work in an agency or be a freelancer? Find out more in this episode. John Ray Bumanglag is a creative that moved from being a creative director in the advertising industry to a comic artist for Filipino stories. Along with writer Rexy Dorado, John Ray slowly builds the alternate history and sci-fi komiks series Maharlika. He is also a co-founder of Manila Middle Ground, a creative retail and events space in Makati. ⁠Facebook⁠ ⁠Instagram⁠ ⁠Website Manila Middle Ground⁠ Listen to related episodes: Episode 15: How the Save the Ralph Campaign on Animal Testing Went Viral Episode 46: Should brands be apolitical? Hit the follow button to get notified on the latest uploads! Find me on: ⁠⁠Facebook⁠ ⁠⁠Instagram⁠ ⁠⁠Website

    50 min
  8. Ep. 56 - Craft Engaging Short Videos with Jed of Runit Decks

    04/13/2024

    Ep. 56 - Craft Engaging Short Videos with Jed of Runit Decks

    Short-video content keep audiences engaged with brands. They are sharable and often go viral, depending on the creator's storytelling. But with shorter attention spans and millions of videos on different platforms, how do you stay relevant, memorable, and engaging to viewers? Jed is the owner of Runit Decks, a shop known as the purveyors of premium playing cards, collectible puzzles, and award-winning tarot cards. Facebook Instagram TikTok Website Listen to related episodes: Episode 28: Grow Your Brand on TikTok with Anika of Everything Kawaii Episode 35: Crafting Your Social Media Strategy with Andrea of Kohi Social Hit the follow button to get notified on the latest uploads! Find me on: ⁠Facebook ⁠Instagram ⁠Website

    44 min
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About

Marketing conversations and everything in between. Let's talk about marketing, branding, e-Commerce and the power of integrated marketing communication. Find me on Facebook at The Gen Z Marketer Podcast, @genzmkt on Instagram, @genzmarketer on TikTok.

Information

  • Creator
    Jamiya Umali, MA IMC
  • Years Active
    2021 - 2024
  • Episodes
    62
  • Rating
    Clean
  • Copyright
    © 899231
  • Show Website
    The Gen Z Marketer