Ep. 578 – The Art of Research with Susan Fader: What is Narrative Economics and how to Utilize it in Your Business Strategy Happy Market Research Podcast

My guest today is Susan Fader, keynote speaker and founder of FaderFocus. 



Susan has run FaderFocus as a Business Strategist & Transformationalist Catalyst specializing in Qualitative methods and strategic consulting.



She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers. 



Find Susan Online:




* LinkedIn: https://www.linkedin.com/in/fadersusan/ 



* FaderFocus: https://www.faderfocus.com/ 




Find Jamin Online:




* Email: jamin@happymr.com 



* LinkedIn: www.linkedin.com/in/jaminbrazil



* Twitter: www.twitter.com/jaminbrazil 




Find Us Online: 




* Twitter: www.twitter.com/happymrxp 



* LinkedIn: www.linkedin.com/company/happymarketresearch 



* Facebook: www.facebook.com/happymrxp 



* Website: www.happymr.com 




Music: 




* “Clap Along” by Auditionauti: https://audionautix.com 




This Episode is Sponsored by:



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[00:00:00]



Jamin Brazil: Hey, everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Susan Fader, keynote speaker and founder of Fader Focus. Susan has run Fader Focus as a business strategist and transformationalist catalyst specializing in qualitative methods and strategic consulting. She helps clients achieve focus and get unstuck, reframing their energies, their conformational biases, and the traditional ways of segmenting their customers. Susan, welcome back to the Happy Market Research Podcast.



[00:00:36]



Susan Fader: I'm very happy to be here and talk with you again.



[00:00:42]