14 min
EP029: How the Hell Do I Pick an Editorial Strategy? The Managing Editor Show
-
- Business
Let me stop you right there, fam. You have to stop thinking about your strategy as *your* strategy...(wha?)... because it’s not FOR YOU. It’s for your audience! Don’t write about what you want… write about what THEY want.
Once you have stepped back and considered that your editorial strategy has very little to do with what you want or need, it sets you on the right path for building an audience that fits. I can tell you right now that it will involve asking questions, reading up, and stalking your competitors so get your Google ready!
LINKS
Ceralytics RivalIQ Answer the Public MUSIC
Luigi Boccerinni - String Quintet in E major, Op. 11, No. 5 (Minuetto) Pretty Lights - My Other Love
Let me stop you right there, fam. You have to stop thinking about your strategy as *your* strategy...(wha?)... because it’s not FOR YOU. It’s for your audience! Don’t write about what you want… write about what THEY want.
Once you have stepped back and considered that your editorial strategy has very little to do with what you want or need, it sets you on the right path for building an audience that fits. I can tell you right now that it will involve asking questions, reading up, and stalking your competitors so get your Google ready!
LINKS
Ceralytics RivalIQ Answer the Public MUSIC
Luigi Boccerinni - String Quintet in E major, Op. 11, No. 5 (Minuetto) Pretty Lights - My Other Love
14 min