46 min
EP12: The New Language of Retail, with Norman De Greve from CVS Future Shop Podcast with WSL
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- Business
In this episode our own Wendy Liebmann and Norman De Greve, Chief Marketing Officer at CVS Health, discuss how retail, and companies that sell through retail, need to communicate differently with shoppers today; what’s the same, what’s different and what the future will demand.
Wendy and Norm discuss:
How digital has changed and how companies must communicate with shoppersThe impact of COVID19The importance for retailers to build their own brand and messagesHow to build trustHow retailers and manufacturers need to work together to deliver cohesive communicationHow CVS is building new communication across its multi-platforms and enterpriseVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
In this episode our own Wendy Liebmann and Norman De Greve, Chief Marketing Officer at CVS Health, discuss how retail, and companies that sell through retail, need to communicate differently with shoppers today; what’s the same, what’s different and what the future will demand.
Wendy and Norm discuss:
How digital has changed and how companies must communicate with shoppersThe impact of COVID19The importance for retailers to build their own brand and messagesHow to build trustHow retailers and manufacturers need to work together to deliver cohesive communicationHow CVS is building new communication across its multi-platforms and enterpriseVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!
46 min