Future Shop Podcast with WSL WSL

In this issue:
Wendy Liebmann talks to Debbie Kelly, the new Director of Insights at WSL, about WSL’s latest How America Shops® study, entitled Leading Shoppers From Troubles to Joy.  
They discuss:
After three years of the pandemic, how shoppers are making different decisions about what brings them joy, and what’s still only about the lowest price.What makes for joyful shopping in these inflationary times.New shopper segmentation based on how shoppers consider what’s a “head” category versus a “heart” category.How companies – brands and retailers -- need to market accordingly.  Who’s getting it right.Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!

In this episode, Wendy Liebmann talks to Dawn Clark, a noted retail architect, who runs Osean Studios, and was most recently director of design and construction for Amazon, where she led the design of the new Amazon Style concept store, and prior to that Nordstrom and Starbucks.
They discuss:
How to create a “human” store, and how that has changed since CovidWhy many retail environments are designed to showcase products rather than create an emotional connection with shoppersWhy it’s so critical to understand the context of the shopper’s life not just what you want to sellThe interweaving and translation of technology in physical spaces, where search tools and algorithms can add value to an in-store shopping experience but where flashing digital screens often do notHow to bring together the right team – architects, construction, technology, merchants, marketers, sales personnel – to create innovative, shopper-lead environmentsAnd why one-eighth of an inch really mattersVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!

In this episode, Wendy Liebmann talks with Lisa Paley, president of Haleon, NA, formerly GSK Consumer Health, about how to build a modern consumer healthcare company.
They discuss:
Critical requirements of a modern organization, including purpose, a founder mentality, and agility.  The three C’s of success: delivering for the consumer, the retail customer, and colleagues.How to integrate established brands into a new purpose-driven organizationNot to sweat the little stuff, recognizing that everything doesn’t stick, and that sometimes change management requires you to go back to move forwardHow essential it is to get out into the market, to following emerging trends, stay close to business partners, and stay open to changeUltimately, the need to balance purpose with performanceVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!

In this episode, Wendy Liebmann talks with Candace Corlett, WSL’s president, about the current state of planned disruption that shoppers have created for themselves, and the resultant impact on brands and retailers.
They discuss:
How shoppers have created new and dynamic ways to shopThat there is no longer an orderly path to purchaseThe implications for supply chain of people now buying in 40% more places than they did in 2014, including the metaverseThat companies can no longer assume they own the customer.  There is no “my customer”.  The role of the physical store now as the place to find the newest products and services, and the implications on store design and merchandisingHow companies need to plan their own disruption – utilizing what they learned throughout the pandemicVisit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!

In this episode, Wendy Liebmann talks with Dan O’Connor, founder of the Future Commerce Initiative and Executive in Residence at the Harvard Business School, about the future of commerce and retail.
They discuss:
How retail is fast moving into a 50:50 (in-person vs. not-in-person) world.The dramatic complexity of the retail landscape with some 70 different store types around the world and 15 digital models.The implications for CPG companies and large retailers.  How space in stores will need to be redeployed.The impact of conversion marketing channels like Tiktok and Instagram, and the power of Instacart. What Amazon’s disappointing sales results mean for it, and the future of e-commerce.And how data digitalization will be critical to support supply chain, localization, and personalization in order to deliver a highly improved shopper experience. Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!

In this episode Wendy Liebmann talks to Chris Perry and Oskar Kaszubski of Firstmovr, a Center of Excellence for CPG eCommerce Education & Change Management about how to build and educate companies to constantly adapt to the new digital retail landscape.
They discuss:
The ever-expanding digital eco-system, and the need for constant learning across all areas of organizationsThe multi-dimensional capabilities now required by CPG employees rather than what was a linear approachHow companies must keep the shopper at the center of their e-commerce capabilitiesHow to overcome the struggle to find insights in a world of so much data Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!