171 episodes

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for brands, visit us at www.digitalshelfinstitute.org

Unpacking the Digital Shelf Digital Shelf Institute

    • Business
    • 4.9 • 61 Ratings

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for brands, visit us at www.digitalshelfinstitute.org

    Growth Opportunities in EMEA, with Jérôme de Guigné, Founder and CEO, e-Comas

    Growth Opportunities in EMEA, with Jérôme de Guigné, Founder and CEO, e-Comas

    For brands looking for growth, an obvious opportunity is expanding to new markets. But each market comes with its challenges, costs, and requirements for process and organizational transformation. This is definitely true of the countries that make up the EMEA market. Jérôme de Guigné, Founder and CEO, of ecommerce agency e-Comas, joined the podcast to share his deep experience working with brands large and small to establish profitable and sustainable eCommerce strategies in EMEA.

    • 35 min
    Testing the Future of Digital Experiences Now, with Jordan Jewell, Director, Analyst in Residence at VTEX

    Testing the Future of Digital Experiences Now, with Jordan Jewell, Director, Analyst in Residence at VTEX

    After 7 years creating the Digital Commerce practice at IDC, Jordan Jewell has taken his analyst mindset to commerce platform provider VTEX, where he is applying his analytical brain to the future of commerce, and the paths to get there. Jordan joined the podcast to walk us through the path from analyst firm to vendor, and the trends and opportunities he is seeing to increasingly monetize every pixel on the digital shelf.

    • 41 min
    Webinar: Drive Organizational Change with Executive Leadership Principles, with Lauren Livak, Director of the Digital Shelf Institute and Bob Land, Vice President of Consumer Experience, Dorel Juvenile

    Webinar: Drive Organizational Change with Executive Leadership Principles, with Lauren Livak, Director of the Digital Shelf Institute and Bob Land, Vice President of Consumer Experience, Dorel Juvenile

    One of the most challenging, exciting, and career igniting skills that come from being digital shelf leaders is the ability to drive the organizational changes necessary to propel growth across the business. It takes a very specific mindset, and that is what we are doing to focus on today. This is a podcast presentation of a Digital Shelf Playbook series webinar from August of 2021, we share it today because its strategies and tips feel as urgent and important as we head into yet another period of rapid business challenges and adjustments. Our guests are two experts who are deeply experienced in leadership in ecommerce and driving digital change. We have Lauren Leevak, who ran North American Digital shelf strategy at Johnson and Johnson and is now the Director of the DSI and the brains behind the entire Digital Shelf Playbook series. Also, we are so grateful to have longtime DSI collaborator Bob Land, then VP of Consumer Experience at Dorel Juvenile and now General Manager of Berlin Brands Group USA, to share his journey driving commerce transformation at Dorel.

    • 42 min
    Shaping the Future, with Byron Reese, author, technologist, and CEO of scissortail.ai

    Shaping the Future, with Byron Reese, author, technologist, and CEO of scissortail.ai

    What makes us so darn special from every other species on earth, and what do we do about it? According to author and technologist Byron Reese, in his new book Stories, Dice, and Rocks, it is our ability to imagine the future and recall the past, and, by sharing that knowledge at an unprecedented scale to actually shape our future. Including in commerce. This is a fascinating conversation with a brilliant man with an optimistic view of humanity, backed up by data.

    • 36 min
    INTERVIEW: A B2B Success Story, with Gireesh Sahukar, VP of Digital at Dawn Foods

    INTERVIEW: A B2B Success Story, with Gireesh Sahukar, VP of Digital at Dawn Foods

    In February of 2021, we welcomed to the podcast Gireesh Sahukar, VP of Digital at bakery ingredient manufacturer Dawn Foods to talk about their investment in delivering a best-in-class digital experience for its customers. Well, now he is back with the receipts of the fruits of that investment, particularly as we continue to navigate through a challenging economic and supply chain environment. Dawn Foods’ strategy of the people, process, and tech to transform their entire business to serve a new set of digital-first customers is inspiring.

    • 30 min
    Traversing the Amazon Jungle, with Jason Boyce, Founder & CEO of Avenue7Media

    Traversing the Amazon Jungle, with Jason Boyce, Founder & CEO of Avenue7Media

    Amazon - it's a jungle out there for sellers, particularly in these times of economic and supply chain headwinds. Jason Boyce, Founder & CEO of Avenue7Media has spent his entire career driving success on Amazon, as early as 2003 with his own brand, and now for a wide range of Amazon sellers through his digital marketing agency and his book The Amazon Jungle. Jason joined the podcast to offer up to the minute advice for the strategies brands need to not only weather the storms ahead but take advantage of the opportunities for growth that uncertain times can offer.

    • 33 min

Customer Reviews

4.9 out of 5
61 Ratings

61 Ratings

Arlie K ,

A newfound favorite!

Unpacking the Digital Shelf really lives up to it's name - with high quality content that speaks to you right where you're at, it's a must listen! Great content on all things retail media, delivered in an easy to consume format... can't recommend this show enough!

Sabrina C. - Digital Strategy ,

Excellent Insights & Guidance

Excellent insights & guidance across an array of topics in the world of digital shelf & retail media. This podcast has been tremendously helpful to me as we build and start to accelerate our strategy in this area, but I envision this holding a permanent place of value as we move into more advanced phases as well. The podcast strikes a great balance of conceptual/theoretical discussion about the future of the space, as well as real time, in the weeds recommendations to be successful in the present. Hosts, moderators & guests are all a wealth of knowledge!

Tettigon ,

Best for brand manufacturer marketers

Probably the best series for the marketer and e-commerce executive trying to navigate the ever changing world of marketing products on OPP- other people’s platforms. Peter Crosby is a great host and brings knowledge and panache to the edit. I learn something every time I listen.

You Might Also Like

Kiri Masters
Peter V.S. Bond & Sri Rajagopalan
The Motley Fool
eMarketer
NPR
WaitWhat