Unpacking the Digital Shelf

Digital Shelf Institute
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Unpacking the Digital Shelf

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

  1. 3 DAYS AGO

    What’s My iROAS and Other Questions that Demand Answers, with Andrew Criezis, President at NIQ

    Getting clear answers to critical questions about your return on ad spend is, let’s just call it - a freaking nightmare. There are as yet no clear standards to compare retailer media apples to apples, no easy path to ROAS or, even more importantly, incremental ROAS, or iROAS. With the data being all over the place across retailers, and the incentives often at odds, the chain of trust on your media investments is broken. Not irretrievably so, but that’s where we are now. Andrew Criezis, President at NIQ, joined the podcast from the front lines of this battle for clear omnichannel ROI, and offers his best advice for how brands can organize and optimize for measurable omnichannel success.

    30 min

  2. NOV 11

    The Future of Shopping is Nearer Than You Think, with Natalija Pavic, Sr. Product Marketing Manager for Commerce Cloud at Salesforce

    Sometimes talking about the Future of Shopping, in capital letters, can be so annoying. Well, thanks for telling me someday we will be flying like the Jetsons, look it up GenZ, but what good does that do me now? That’s why it was so satisfying to talk about the near future of shopping - the cool, impactful experiences that are being created now by early adopters, with Nat Pavic, founder and host of the Salesforce Commerce Cloud Innovations Podcast, and product marketer at Salesforce. Take a listen - maybe the next best thing for your company is nearer than you think.

    43 min

  3. NOV 4

    Become a Beloved Brand, with Andrea Leigh, Founder & CEO, Allume Group

    Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the podcast with the takeaways from Q2 based on their research.

    40 min

  4. OCT 28

    Amazon AI is Changing the Rules of the Search Game On You, with Spencer Millerberg, Founding Partner at DetailPage.com

    A few weeks ago, Spencer Millerberg, Founding Partner at DetailPage.com was on the podcast talking about the latest in SEO trends in digital commerce. But we invited him back for a deeper dive on Amazon AI, as they are the bellwether of where SEO will go in the next few years. The changes are ones no brand should sleep on, and the opportunities to win market share based on the right product page content to feed that hungry beast Rufus will be considerable. For example, Amazon has added hidden fields to fuel some of this new SEO. And only 7% of brands have them filled out. Sure, SEO is just a game, but this time rules are REALLY changing. Spencer joined the pod to talk about what’s happening, and what’s ahead.

    32 min

  5. OCT 21

    Transforming for the Era of Profitability, with Jamie Schwab, Vice President, Global Digital Commerce at Colgate-Palmolive

    The pressure to achieve omnichannel growth profitably is on, and it’s changing the way brands need to operate. Jamie Schwab, now Vice President, Global Digital Commerce at Colgate-Palmolive, has lived through the stages of ecommerce from being the secret side show to its role as a driver of growth at companies like Unilever, Newell, and Dole. Now he leads a center of excellence for the people, process, data, and tech that will achieve the expected profitable omni results through enabling the best omni consumer experiences. It’s an exciting and challenging journey, and Jamie joined the podcast to share the details.

    38 min

  6. OCT 14

    Empathy and Envy Can Drive Your Org to Customer Centricity, with Jennie Alexander, Ecommerce and Digital Consultant

    With 25 years in digital commerce, seasoned by tenures at Estee Lauder and J&J, Jennie Alexander has learned the essential ingredient of commerce - always keeping the customer at the center. Easier said than done, and Jennie is now sharing her data, organizational, and humanistic lessons from her work with others through her work as an ecommerce and digital consultant. She joined the podcast to share the fruits of those hard-fought lessons.

    41 min

  7. OCT 7

    The Ecommerce SEO Game is Shifting Dramatically, with Spencer Millerberg

    Did you know over 70% of traffic to a detail page is organic? Now that you are aware, do you know what you need to do to win your share of that traffic, and hopefully some of someone else’s? The answers to that question have changed right underneath our feet, and winning has become much more of a science than an art than ever before, driven by the power of AI. Spencer Millerberg, who changed the ecommerce game once before with OneClick Retail, is now at it again as Founding Partner of DetailPage.com. He joins the podcast with the facts and figures around the changing game of Ecomm SEO.

    39 min

  8. SEP 30

    The Art and Science of Driving Growth, with AJ Patel, VP of Global Growth at U Beauty

    When money was free, the term “profitable growth” used to be an oxymoron in the world of startup DTC brands. But no longer. Profitably attracting and keeping consumers has become essential for today’s DTC challenger brands. And it turns out that achieving that is a deep mix of analytics, media, and creative skills that are constantly in a mix of testing, learning, and scaling modes. And it turns out that achieving that is a deep mix of analytics, media, and creative skills that are constantly in a mix of testing, learning, and scaling modes. AJ Patel had a career at Unilever spanning those skills and modes, and he has now leapt to the startup world at U Beauty. He joined the podcast to share some of those learnings and how he and his team are applying those in a startup context across every shoppable moment.

    34 min
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About

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

Information

  • Creator
    Digital Shelf Institute
  • Years Active
    2019 - 2024
  • Episodes
    281
  • Rating
    Clean
  • Copyright
    © Digital Shelf Institute
  • Show Website
    Unpacking the Digital Shelf

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