250 episodes

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

Unpacking the Digital Shelf Digital Shelf Institute

    • Business
    • 4.9 • 63 Ratings

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

    Those Silos Ain’t Gonna Bust Themselves, with Diana Macia, Director of Global Omni-Commerce Capabilities at Kellanova

    Those Silos Ain’t Gonna Bust Themselves, with Diana Macia, Director of Global Omni-Commerce Capabilities at Kellanova

    Our 250th Episode, LIVE from the 2024 Digital Shelf Summit!

    • 24 min
    The Scoop from CAGNY, with Russ Dieringer, Founder and CEO of Stratably

    The Scoop from CAGNY, with Russ Dieringer, Founder and CEO of Stratably

    The annual CAGNY event in New York, is a rich opportunity to get the pulse of CPG CEOs and CFOs, and identify business trends and areas of focus that will impact the industry up until the next CAGNY. We had a secret correspondent in the room to capture all the details. We are delighted to welcome Russ Dieringer, Founder and CEO of Stratably, back on the podcast to summarize the shifts we can expect from some of the largest companies on earth, and the takeaways for you.

    • 33 min
    How to Activate a Killer Brand, with Natalie Cotter, Sr. Director, Digital Retail at Liquid Death Mountain Water

    How to Activate a Killer Brand, with Natalie Cotter, Sr. Director, Digital Retail at Liquid Death Mountain Water

    Standing out in a crowded beverage market takes creativity, endless energy, and, at least in one case, a passion for murder. I’m talking of course about the brand Liquid Death, which has grown from an Amazon listing in 2019 to a massive online presence as well as showing up behind 110,000 brick and mortar doors. The bond they have created between the Liquid Death brand and their “humans”, as they call their consumers, is truly remarkable. Natalie Cotter, Sr. Director of Digital Retail at Liquid Death, joined the podcast to share some thirst-quenching details on how they continue to kill it in the beverage aisle.

    • 28 min
    Best-in-Class Data Governance Takes a Community, with Lindsay Savage, Sr. Director, Business Platforms & Data Governance at Georgia-Pacific

    Best-in-Class Data Governance Takes a Community, with Lindsay Savage, Sr. Director, Business Platforms & Data Governance at Georgia-Pacific

    Accurate, complete, reliable data is the enabler of all business operations, and particularly so in commerce. The trick is to create a set of people, processes, and technology that is set up for for success every day, month, and year. After spending more than a decade at the center of the data governance process at Georgia Pacific, Lindsay Savage, their Sr. Director, Business Platforms & Data Governance, graciously agreed to join the podcast to share the organization, process, and community that she has helped build to make a value-driven data governance process a critical part of her company’s success.

    • 40 min
    How to Be a Big Bet Legend, with John Rossman, co-author of Big Bet Leadership: Your Transformation Playbook in the Hyper-Digital Era

    How to Be a Big Bet Legend, with John Rossman, co-author of Big Bet Leadership: Your Transformation Playbook in the Hyper-Digital Era

    There’s a distinct sense that we are at the precipice of another era-defining change in commerce, business, and even societies. A moment where leaders will be called to envision and enable the big transformations necessary to survive and thrive through these changes. In business, we call that making Big Bets, and getting good at them is more critical than ever. That’s why John Rossman, author of The Amazon Way and Think Like Amazon, has co-authored with Kevin McAffrey, former strategy head at TMobile a new business playbook called Big Bet Leadership: Your Transformation Playbook in the Hyper-Digital Era. John joined the podcast to introduce his clear, concise, and actionable treatise for driving the change your organization needs for the next era.

    • 38 min
    How to Access and Measure Retail Media Networks in the Wild West Era, with Andreas Reiffen, CEO & Co-Founder, Crealytics

    How to Access and Measure Retail Media Networks in the Wild West Era, with Andreas Reiffen, CEO & Co-Founder, Crealytics

    More and more retailers are bringing their retail media networks online in 2024, which is both a management and measurement challenge for brands, but also a significant potential early advantage for those who figure out how to manage it. Andreas Reiffen, CEO & Co-Founder of retail media supply side platform provider Crealytics, joined the podcast to share how brands can tap into solutions and providers that can ease access and management, and brings insights into how, as ROAS dies, more blunt but more accurate forms of measurement can be deployed.

    • 30 min

Customer Reviews

4.9 out of 5
63 Ratings

63 Ratings

Sabrina C. - Digital Strategy ,

Excellent Insights & Guidance

Excellent insights & guidance across an array of topics in the world of digital shelf & retail media. This podcast has been tremendously helpful to me as we build and start to accelerate our strategy in this area, but I envision this holding a permanent place of value as we move into more advanced phases as well. The podcast strikes a great balance of conceptual/theoretical discussion about the future of the space, as well as real time, in the weeds recommendations to be successful in the present. Hosts, moderators & guests are all a wealth of knowledge!

Tettigon ,

Best for brand manufacturer marketers

Probably the best series for the marketer and e-commerce executive trying to navigate the ever changing world of marketing products on OPP- other people’s platforms. Peter Crosby is a great host and brings knowledge and panache to the edit. I learn something every time I listen.

Acc9494 ,

Great content!!

Super interesting to hear top leaders strategize in the age of digital and focus on connecting with consumers in this changing world.

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