Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for brands, visit us at www.digitalshelfinstitute.org
Orchestrating Brand Across the Full Spectrum of Commerce, with Edward Kim and Dan Saltzman of Ogilvy
From the hallowed halls of Ogilvy, where branding was born, comes a new set of thinking around how brand can and must be infused into every stage of the consumer commerce journey. Edward Kim, Managing Partner of the Commerce practice at Ogilvy and Dan Saltzman, their VICE PRESIDENT, DESIGN + USER EXPERIENCE joined Rob and Peter to discuss how teams of misfits at global manufacturers are coming together to reinvigorate the role of brand in commerce.
The Evolution of the Grocery Shopper, with Peter V.S. Bond
Peter V.S. Bond, well-known as the co-host of the CPG Guys podcast, has a day job as VP Strategy & Retail Partnerships at PowerReviews. He put on that hat to share the results of a brand new survey of 4,000 consumers on the evolution of their omnichannel grocery shopping behaviors. Great data, with some powerful takeaways for brands.
Interview: Live Shopping on the Rise, With Maryam Ghahremani, CEO of Live Video Shopping Platform Provider Bambuser
If you heard there is a commerce experience driving conversion rates of 20-40% on average, wouldn’t you want in? That’s what many brands worldwide are seeing through their live video shopping experiments, and many are doubling down in 2021. Mary Ghahremani, CEO of live video shopping platform provider Bambuser, joined Peter Crosby and Rob Gonzalez to outline the strategies that are working and how brands can test and learn their way into this exciting new commerce experience opportunity.
The Critical Role of Channel Optimization in Modern Commerce, with Don Brett Chief Digital Officer at NBG Home
There’s so much noise in ecommerce today, and filtering out that noise to find the meaningful signal to push your business forward can be hard to find. Don Brett, Chief Digital Officer, NBG Home, shows us how his playbook, refined over the years, can lead to modern commerce success.
Amazon Earnings and Takeaways with Melissa Burdick
Melissa Burdick, co-founder and President of advertising platform provider Pacvue, and overall ecommerce and Amazon whisperer, joins Rob and Peter to talk Amazon earnings and to read the tea leaves for brands as to what executive shifts, ad growth, and competitive forces might mean for business with the behemoth in 2021.
Interview: Turning Moments that Matter into a Competitive Advantage, with Fred Reichheld of Bain & Company, creator of the Net Promoter System
The trend of brand manufacturers going direct to consumer has created more opportunities than ever for them to delight their consumers with moments that matter. That delight turns into consumer advocacy and loyalty, which drives margin and revenue. Fred Reichheld, creator of the loyalty practice at Bain & Company, and the legendary creator of the Net Promoter System, spoke with Peter Crosby about what it means to be a promoter-based business and the path to turning consumer delight into business success.
Best for brand manufacturer marketers
Probably the best series for the marketer and e-commerce executive trying to navigate the ever changing world of marketing products on OPP- other people’s platforms. Peter Crosby is a great host and brings knowledge and panache to the edit. I learn something every time I listen.
Super interesting to hear top leaders strategize in the age of digital and focus on connecting with consumers in this changing world.
Was really interesting to listen in. Can't wait to hear more!