EP139: Brand Influence, FTX brand made you look‪.‬ NerdBrand Podcast

On this episode of the NerdBrand podcast we’re discussing why brand influences on this episode of the NerdBrand Podcast!
Welcome to the NerdBrand podcast, on this episode we’re talking about why brand influences using FTX and some online social media influencers as an example.
Attention is Currency. 
For your brand, you have to have a strategy to capture attention. With emphasis being getting people to “look over there”, it’s crucial to have something for them to look over there and see. Not just fancy or fun content, but quality and memorable content. 
FTX  and Influencers. 
This is the example and focus of this episode. FTX was a crypto exchange that failed - due to blatant criminal activity. This is not about blame. But how a brand attracted billions of investment because it was perceived as “trustworthy” and fresh. Moreover backed by social media influencers taking sponsorships, producing content pushing that message out to an audience.


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