137 episodes

The NerdBrand podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions. 

NerdBrand Podcast NerdBrand Agency

    • Business
    • 5.0 • 4 Ratings

The NerdBrand podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions. 

    EP136: It’s OTT - yeah you know me?

    EP136: It’s OTT - yeah you know me?

    OTT is hot right now, especially with the news that Netflix is offering an ad based subscription version of its platform. It’s likely Disney+ will follow. So like it or not, here comes the ads.  
    Now let’s try to help with understanding some rules about ads. 
    Don’t be boringStay on brandHave a clear message or the message be clear.Support the showABOUT NERDBRAND
    NerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.

    Learn more at https://nerdbrandagency.com

    Hear more of the podcast at https://nerdbrandagency.com/podcast

    • 10 min
    EP135: OMG It's almost Black Friday!

    EP135: OMG It's almost Black Friday!

    This week on the NerdBrand Podcast we’re talking about planning for a holiday sale, or event must start farther ahead than you think. 
    A marketing timeline allows your entire marketing team to see all projects, events, campaigns, and sales that will be happening throughout the year. 
    POP QUIZ! - Which is the best to begin to plan?
    3 weeks?3 months?1 year?Have we seen things fail due to poor planning? How was your black Friday shopping or marketing experience recently?


    Support the showABOUT NERDBRAND
    NerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.

    Learn more at https://nerdbrandagency.com

    Hear more of the podcast at https://nerdbrandagency.com/podcast

    • 13 min
    EP134: Brand-raising with Dave Bell from Volunteers of America.

    EP134: Brand-raising with Dave Bell from Volunteers of America.

    This week on the NerdBrand Podcast we’re talking about fundraising but in a new light. Let’s reframe this as BRAND-raising, and discuss why brand is important for raising funds. 
    We’ll start with Dave introducing himself, and VOA, then we move to the question for the show and define brand-raising (see link below for reference).
    From Sarah Durham at Big Duck. https://bigduck.com/insights/brandraising/
    What you need to consider:
    How communications connect to other channels. People are not just using Facebook, they use many other mediums to get information about you and discuss your brand. Positioning and personality is important in your work. People donate to people they trust. Those in your organization are key to the brand’s voice and tone to remain relevant to the culture.Speak with a unified organizational voice across all channels!Support the showABOUT NERDBRAND
    NerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.

    Learn more at https://nerdbrandagency.com

    Hear more of the podcast at https://nerdbrandagency.com/podcast

    • 22 min
    EP133: Extending your brand too fast in social

    EP133: Extending your brand too fast in social

    On this episode of the NerdBrand podcast we’re talking about that time you stretched too far and pulled your back out… oh wait different podcast. Don’t extend your brand too fast on this episode! 

    If you rush to plaster your Brand everywhere too quickly you may lose its potency. Be careful with where you place your brand because potential fans will make associations and assumptions based on where they see your marketing.
    Take your time. There is the initial thought that once you have your brand established you want to get it out to as many places as quickly as possible to saturate the market. Where you brand yourself is a brand signal. You don’t typically see ads for Tiffany & Co on the side of city buses. Where you show up, will influence your reach and success.
    So that means that your brand should market itself in places that make the most sense for it and will also compliment the messaging you are trying to communicate. That is your “why”. 


    Support the showABOUT NERDBRAND
    NerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.

    Learn more at https://nerdbrandagency.com

    Hear more of the podcast at https://nerdbrandagency.com/podcast

    • 15 min
    EP132: Customer Success experts vs account management vs customer support.

    EP132: Customer Success experts vs account management vs customer support.

    On this episode of the NerdBrand podcast which is it? Customer support? Customer Success? Account Management? All are different, and we’re talking about it. Up next.
    This week on the NerdBrand Podcast we’re talking about Customer Success experts vs account management vs customer support. Working with an agency is not like working with a solo-penuer or freelancer, or even a friend.
    Client Success…
    is not customer support. is not tickets submitted to complete for tasks. is not us doing tasks in a queue hourly.is not customer service, (we don’t know anything more about your router than you).It's a business and brand strategy to fix revenue, and solve problems.
    Support the showABOUT NERDBRAND
    NerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.

    Learn more at https://nerdbrandagency.com

    Hear more of the podcast at https://nerdbrandagency.com/podcast

    • 17 min
    EP131: It’s Scary Times! NERD-O-WEEN Episode!!!

    EP131: It’s Scary Times! NERD-O-WEEN Episode!!!

    BOO! It’s our annual Nerd-O-Ween show! Stay tuned for something scary: lost time!
    This week on the NerdBrand Podcast, we’re talking about lost time. This episode is brought to you by Mikayla, you all asked for more of her, so here you go. 
    Mikayla - explain your love of time management:
    Mikayla presents this: “It's quite an analogy. Puzzles are all about aligning the pieces to see the full picture. Scheduling is the same. You're aligning  your's and other people's schedules to get to present a masterpiece.”
    For everyone: What is the biggest waste of time ever you’ve experienced?
    Rules: never mention names, people, or places.

    CONNECT WITH NERDBRAND

    Facebook: https://facebook.com/nerdbrandagency
    Instagram: https://instagram.com/nerdbrandagency
    Twitter: https://twitter.com/nerdbrandagency
    LinkedIn: https://linkedin.com/company/nerdbrandagency


    Support the showABOUT NERDBRAND
    NerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.

    Learn more at https://nerdbrandagency.com

    Hear more of the podcast at https://nerdbrandagency.com/podcast

    • 19 min

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