“It was way too hard for software buyers to discover amazing apps,” - this was the main challenge Godard and his team had to overcome when building G2. In episode #16 of our Datavana Podcast, Godard Abel, co-founder and CEO at G2, shares the inspiration for G2, a Yelp for the B2B software market, and explains why G2 surged during COVID.
G2 creates impact and improves product distinguishability by encouraging users, vendors, and marketers to provide authentic customer reviews to boost brand awareness. “It's much easier for software buyers to find the right apps, but then also to be able to trust them based on real user reviews.” Godard talks about the journey of G2, and how they never anticipated the exciting opportunities that data provides in helping customers focus on their ICP and target accounts.
“I do think the business model has really evolved. And so data has really become a really big part of the G2 business.”