31 episodes

The Datavana Podcast hosted by Alon Waks features Visionaries, Leaders and really smart people who join our host to converse about marketing, sales, ops and everything that data ties together. We focus on practical examples, stories and scars centering around what data nirvana looks like, and what's the path to achieve it.

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    • Technology
    • 5.0 • 1 Rating

The Datavana Podcast hosted by Alon Waks features Visionaries, Leaders and really smart people who join our host to converse about marketing, sales, ops and everything that data ties together. We focus on practical examples, stories and scars centering around what data nirvana looks like, and what's the path to achieve it.

    Jeff Pedowitz, President and CEO, The Pedowitz Group

    Jeff Pedowitz, President and CEO, The Pedowitz Group

    “Data plays a critical role everywhere,” is Jeff’s motto for any strategic business decision. In episode #30 of our Datavana Podcast, Jeff Pedowitz (President and CEO at The Pedowitz Group) talks about data and its role as a foundation of any and all decision making. “Making sure that the data that you have is underlying and supporting that key strategy.”
    From who to target and how, engagement tactics, and purchasing new tools and technologies, data, plays the most integral component. “You have to have data, good data.” High quality data is vital for maintaining lifelong customer relationships, a key component of The Loop Model, which Jeff focuses on in his bestselling book, F The Funnel. “The Loop is about moving away from treating our customer as a transaction and really moving more towards a relationship.”
    Jeff and host John Kosturos also discuss propensity models, the ever changing nature of data, the latest tools, and strategy variation for increasing Go-To-Market effectiveness.

    • 24 min
    Efrat Ravid, Chief Marketing Officer, Quantum Metric

    Efrat Ravid, Chief Marketing Officer, Quantum Metric

    “The number one question that we face as a marketer and as a business is, ‘Can I trust the data?”. In this episode on our Datavana Podcast, Efrat Ravid (Chief Marketing Officer at Quantum Metric) talks about reliable customer data and how it informs decisions and company direction. “Do we have the right data? And can we look across the entire organization on the same data flow in order to be able to make decisions?”
    Having the right data is vital for decision-making, and when companies aren’t aligned on data solutions, businesses are prevented from forming cohesive strategies. “We have data because we want to understand the customer.” Viewing the data from the customer's perspective is the best way to begin to understand the customer addressing their needs and concerns to help your business grow.
    Efrat and host Alon Waks also discuss decision-making solutions, and how businesses need to transform user experiences to remain competitive in the digital world we live in.

    • 29 min
    Scott Taylor (Principal Data Consultant at MetaMeta Consulting)

    Scott Taylor (Principal Data Consultant at MetaMeta Consulting)

    Scott is the Data Whisperer. Scott has worked for almost 30 years in the data management space to try and “calm data down.” In an episode 27 of our The Data Heroes Podcast, Scott Taylor (Principal Data Consultant at MetaMeta Consulting) chats with host John Kosturos about all things data maintenance. From purchasing data orchestration tools to beginner steps for quality improvement, to why quality is important for storytelling. “Data quality is not the destination. It's an enabler of other things.”
    To avoid data disasters, quality and internal standards are required to formulate valuable insights to point your business in the right direction. “I’ve spoken to every kind of company and every type of industry all over the planet, everybody's got all these same kinds of problems.”
    Scott also talks about the importance of being able to effectively communicate the data problems of the business to the higher-ups through data storytelling. “I've never met a CEO or a business leader who feels that data quality is the number one initiative or top five initiatives.”

    • 25 min
    Ep24: Leslie Stretch (President and CEO at Medallia)

    Ep24: Leslie Stretch (President and CEO at Medallia)

    “Feedback makes us better.” Nobody understands the customer quite like Leslie. In episode #24 of our Datavana Podcast, Leslie Stretch (President and CEO at Medallia) talks all things customer feedback and how these invaluable insights fuel improvement. “It's about putting together the insights that tell you why people buy or why they leave you.”
    Gathering feedback and opted-in data about the customer experience from a range of channels, Leslie and his company ensures that no stone is left unturned. “My view of data is how do we uncover the voice of the silent majority in every context.” Acting upon insights given directly by the customer allows you to better understand them. This understanding unlocks the potential to shape and render a better experience for customers, improving their journey and the business as a result.
    Leslie and host Jaimie Muirhead also chat about personalization, intent data, CDPs, and Medallia’s developments in cross brand journeys. “Journeys are where the world is moving in terms of trying to understand the value of feedback.”

    • 42 min
    Ep26: Roderick Jefferson, Vice President, Field Enablement at Netskope

    Ep26: Roderick Jefferson, Vice President, Field Enablement at Netskope

    “It always starts with the data.” Roderick is an expert in the enablement space & organizational alignment through high-quality data. In episode #26 of our Datavana Podcast, Roderick Jefferson (Vice President, Field Enablement at Netskope) and host John Kosturos discuss the intricacies and powerful potential of Field Enablement. Translating data and interpreting insights in department-relatable lingo, Enablement permeates and centralizes company processes, tools, departments, and strategies to orchestrate complete alignment on all fronts by utilizing high-quality data.
    “Enablement has to be woven into the fabric of the company. And how do you do it? There is no better way to do it than with hard-line data and metrics.” Enablement aligns and works within Marketing, Sales, and Rev OPs to ensure the provision of consistent customer deliverables for engaging experiences. “We get the right content to the right people at the right time so that they can have conversations at the right level.”
    Also covered in this episode, Roderick and John discuss ICPs, IEPs (Ideal Employee Profiles), Sales Marketing handoffs, and territory management.

    • 37 min
    Ep23: Brent Leary (CRM Essentials)

    Ep23: Brent Leary (CRM Essentials)

    “Can data security be any more important? The answer is, yes!” Brent takes data security seriously and understands the duty of care businesses must take if they want to keep their customers on the side. In episode #23 of our Datavana Podcast, Brent Leary (Founder at CRM Essentials) talks about the implications of data security. He highlights the fine line between tracking customer data to provide improved customer experiences, and being transparent with customers to increase brand trust. “It's really important for companies to be as open and as transparent about how they're leveraging the data, your customer's data.”
    Data is being generated faster and in more ways than ever before, and data is rapidly becoming companies’ most valuable assets. “Data comes from a variety of areas, becoming harder and harder to actually keep the data secure and safe.” However, should businesses become more transparent with how they’re using and storing data while affording customers the choice to opt-in or out? How can companies who are responsibly handling customer data use the information to enhance the customer journey? “We want to use the data to create better experiences for you and give you the opportunity to opt-in or not to opt-in.”
    Brent and host John Kosturos also chat about AI and machine learning, analyzing the different types of data being generated and the future of data quality tools.

    • 29 min

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