The Datavana Podcast hosted by Alon Waks features Visionaries, Leaders and really smart people who join our host to converse about marketing, sales, ops and everything that data ties together. We focus on practical examples, stories and scars centering around what data nirvana looks like, and what's the path to achieve it.
Jeff Pedowitz, President and CEO, The Pedowitz Group
“Data plays a critical role everywhere,” is Jeff’s motto for any strategic business decision. In episode #30 of our Datavana Podcast, Jeff Pedowitz (President and CEO at The Pedowitz Group) talks about data and its role as a foundation of any and all decision making. “Making sure that the data that you have is underlying and supporting that key strategy.”
From who to target and how, engagement tactics, and purchasing new tools and technologies, data, plays the most integral component. “You have to have data, good data.” High quality data is vital for maintaining lifelong customer relationships, a key component of The Loop Model, which Jeff focuses on in his bestselling book, F The Funnel. “The Loop is about moving away from treating our customer as a transaction and really moving more towards a relationship.”
Jeff and host John Kosturos also discuss propensity models, the ever changing nature of data, the latest tools, and strategy variation for increasing Go-To-Market effectiveness.
Efrat Ravid, Chief Marketing Officer, Quantum Metric
“The number one question that we face as a marketer and as a business is, ‘Can I trust the data?”. In this episode on our Datavana Podcast, Efrat Ravid (Chief Marketing Officer at Quantum Metric) talks about reliable customer data and how it informs decisions and company direction. “Do we have the right data? And can we look across the entire organization on the same data flow in order to be able to make decisions?”
Having the right data is vital for decision-making, and when companies aren’t aligned on data solutions, businesses are prevented from forming cohesive strategies. “We have data because we want to understand the customer.” Viewing the data from the customer's perspective is the best way to begin to understand the customer addressing their needs and concerns to help your business grow.
Efrat and host Alon Waks also discuss decision-making solutions, and how businesses need to transform user experiences to remain competitive in the digital world we live in.
Scott Taylor (Principal Data Consultant at MetaMeta Consulting)
Scott is the Data Whisperer. Scott has worked for almost 30 years in the data management space to try and “calm data down.” In an episode 27 of our The Data Heroes Podcast, Scott Taylor (Principal Data Consultant at MetaMeta Consulting) chats with host John Kosturos about all things data maintenance. From purchasing data orchestration tools to beginner steps for quality improvement, to why quality is important for storytelling. “Data quality is not the destination. It's an enabler of other things.”
To avoid data disasters, quality and internal standards are required to formulate valuable insights to point your business in the right direction. “I’ve spoken to every kind of company and every type of industry all over the planet, everybody's got all these same kinds of problems.”
Scott also talks about the importance of being able to effectively communicate the data problems of the business to the higher-ups through data storytelling. “I've never met a CEO or a business leader who feels that data quality is the number one initiative or top five initiatives.”