38 min
Ep20: Mark Roberge, Managing Director at Stage 2 Capital and Former CRO at HubSpot The Datavana Podcast
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- Business
“The kiss of death,” is how Mark Roberge describes an unaligned sales and marketing team. In episode {20} of our Datavana Podcast, Mark Roberge (Managing Director at Stage 2 Capital) discusses the importance of focusing on marketing and sales tactics and strategies to more effectively corner the market. “If you don't have sales and Marketing completely aligned some competitor is going to align their’s first.”
For Mark, every single outreach and customer touchpoint needs to add value in order to close in on leads and prospects faster. As well as valuable messaging and content, time is vital too, “Increase your sales velocity by 20%, call leads within minutes”. According to Mark, getting the customer to talk often and early at the beginning of a relationship increases rates of success.
Mark also talks about tapping into closed loss accounts, getting the most out of each lead, and how best sales practices result in more conversions.
“The kiss of death,” is how Mark Roberge describes an unaligned sales and marketing team. In episode {20} of our Datavana Podcast, Mark Roberge (Managing Director at Stage 2 Capital) discusses the importance of focusing on marketing and sales tactics and strategies to more effectively corner the market. “If you don't have sales and Marketing completely aligned some competitor is going to align their’s first.”
For Mark, every single outreach and customer touchpoint needs to add value in order to close in on leads and prospects faster. As well as valuable messaging and content, time is vital too, “Increase your sales velocity by 20%, call leads within minutes”. According to Mark, getting the customer to talk often and early at the beginning of a relationship increases rates of success.
Mark also talks about tapping into closed loss accounts, getting the most out of each lead, and how best sales practices result in more conversions.
38 min