38 min
EP40 | Gen Furukawa (Retainable) - Retention is the key to successful marketing: why marketers should pay more attention to churn CHURN FM
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- Business
Today on Churn .fm, we have Gen Furukawa, founder of Retainable and former VP of Marketing at Jungle Scout.
In this episode, Gen shared how he previously dealt with churn and retention as the VP of Marketing at Jungle Scout, and how it affected the marketing metrics his team needed to track.
We also talked about how to get buy-in and convince the leadership team to focus on reducing churn, who should own customer churn and retention within a company, and Gen's advice for a startup struggling with churn.
As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.
Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.
Today on Churn .fm, we have Gen Furukawa, founder of Retainable and former VP of Marketing at Jungle Scout.
In this episode, Gen shared how he previously dealt with churn and retention as the VP of Marketing at Jungle Scout, and how it affected the marketing metrics his team needed to track.
We also talked about how to get buy-in and convince the leadership team to focus on reducing churn, who should own customer churn and retention within a company, and Gen's advice for a startup struggling with churn.
As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.
Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.
38 min