33 min

EP86 How to Dominate Your Target Market WITHOUT Paying for Advertising OR LEADS PART 1 of 2 DYB Podcast

    • Management

SUMMARY: Paying for leads is a racket.
You can dominate your target market WITHOUT paying for leads or advertising.
Not only CAN you, your community will be THANKING you after you implement these strategies.
 
In this 2 part series, you will learn what to do AND hear many examples of the RESULTS from those who have implemented these strategies.
 
Part 1 today, will cover the first 5 of 11 community building, lead generating, time tested strategies for you to learn how to dominate your target marketing WITHOUT paying for advertising or leads.
*Each of these strategies is discussed in the DYB Community Facebook Group. There are also courses with checklists and step by step instructions on how to go about implementing these amazing strategies for DYB Members in the DYB Cafe.
Let's do this!
WHAT YOU'LL LEARN: The psychology behind WHY these strategies works The 2 rules to making each strategy work Details on how to implement the strategies for becoming a lead generating machine, WITHOUT paying for advertising or leads Case studies on contractors who implemented the strategies Convincing details and steps to gain trust, build momentum, and grow your business while having fun with your community The first 5 strategies: REMARKable Presentations, Young Entrepreneur Scholarships, Community Spotlights, Paintball Charity Tournaments, & Video Testimonials (Part 2: Strategies 6-11 ) QUOTES: 01:24 Imagine what it would feel like to have high quality leads constantly coming in and closing sales with, with almost no pressure at all. And you don't need to really study any sales techniques. And that's kinda what I meant about my book and how to double your business without making a sale is you do all this--if you implement this stuff and you try these ideas that worked very, very well for us,  you don't have to worry so much about the sales strategy, sales techniques, and imagine that your community loves you for this.
I mean so much that, you're featured in the paper times. You are given awards. So you have a community awards, you're given Business of the Month Award and awards from the paper, from the magazines. And then you win Business of the Year. Imagine this because this is what happened for us.
06:30 After we won Business of the Year, he (Joel) had come up to me to congratulate my wife April and I that night.
And he says, "You know, congratulations, you guys," he says, "I'm so happy for you."He says, "You know, something I find interesting--everybody knows you, but I've never seen you advertise." Well, here's why.
29:36 Our team loved this stuff. They love the paintball charity. They got in. They got to have fun. We even created a group chat, between all the teams, so they could talk smack to each other, you know, about how they're going to beat each other.
So when it came to a tournament, right, but at the end, everybody wins and everybody loves it. And again, and your name just gets spread and spread and spread in good favor--in the paper. What would a half page ad cost? Right. If you ran an ad, what would it cost? So there's the upfront cost and a half page ad, but not just that, how much does it really cost? Because we ignore advertisements, we ignore ads, right?
So if that would have been a great big ad about our business, everybody would have ignored it and went straight to the article or the stories.
HIGHLIGHTS 07:06 Two RULES for the right mindset for success
10:35 FIRST Strategy: REMARKable Presentations
21:25 Others implementing REMARKable Presentations
23:27 SECOND Strategy: Young Entrepreneur Scholarships
25:22 THIRD Strategy: Community Spotlights
28:15 FOURTH Strategy: Paintball Charity Tournaments
30:22 FIFTH Strategy: Video Testimonials
 
LINKS & RESOURCES MENTIONED IN THIS EPISODE: DYB Community (complimentary for members only)
 
ADDITIONAL FREE RESOURCES: Video Testimonial Checklist 

SUMMARY: Paying for leads is a racket.
You can dominate your target market WITHOUT paying for leads or advertising.
Not only CAN you, your community will be THANKING you after you implement these strategies.
 
In this 2 part series, you will learn what to do AND hear many examples of the RESULTS from those who have implemented these strategies.
 
Part 1 today, will cover the first 5 of 11 community building, lead generating, time tested strategies for you to learn how to dominate your target marketing WITHOUT paying for advertising or leads.
*Each of these strategies is discussed in the DYB Community Facebook Group. There are also courses with checklists and step by step instructions on how to go about implementing these amazing strategies for DYB Members in the DYB Cafe.
Let's do this!
WHAT YOU'LL LEARN: The psychology behind WHY these strategies works The 2 rules to making each strategy work Details on how to implement the strategies for becoming a lead generating machine, WITHOUT paying for advertising or leads Case studies on contractors who implemented the strategies Convincing details and steps to gain trust, build momentum, and grow your business while having fun with your community The first 5 strategies: REMARKable Presentations, Young Entrepreneur Scholarships, Community Spotlights, Paintball Charity Tournaments, & Video Testimonials (Part 2: Strategies 6-11 ) QUOTES: 01:24 Imagine what it would feel like to have high quality leads constantly coming in and closing sales with, with almost no pressure at all. And you don't need to really study any sales techniques. And that's kinda what I meant about my book and how to double your business without making a sale is you do all this--if you implement this stuff and you try these ideas that worked very, very well for us,  you don't have to worry so much about the sales strategy, sales techniques, and imagine that your community loves you for this.
I mean so much that, you're featured in the paper times. You are given awards. So you have a community awards, you're given Business of the Month Award and awards from the paper, from the magazines. And then you win Business of the Year. Imagine this because this is what happened for us.
06:30 After we won Business of the Year, he (Joel) had come up to me to congratulate my wife April and I that night.
And he says, "You know, congratulations, you guys," he says, "I'm so happy for you."He says, "You know, something I find interesting--everybody knows you, but I've never seen you advertise." Well, here's why.
29:36 Our team loved this stuff. They love the paintball charity. They got in. They got to have fun. We even created a group chat, between all the teams, so they could talk smack to each other, you know, about how they're going to beat each other.
So when it came to a tournament, right, but at the end, everybody wins and everybody loves it. And again, and your name just gets spread and spread and spread in good favor--in the paper. What would a half page ad cost? Right. If you ran an ad, what would it cost? So there's the upfront cost and a half page ad, but not just that, how much does it really cost? Because we ignore advertisements, we ignore ads, right?
So if that would have been a great big ad about our business, everybody would have ignored it and went straight to the article or the stories.
HIGHLIGHTS 07:06 Two RULES for the right mindset for success
10:35 FIRST Strategy: REMARKable Presentations
21:25 Others implementing REMARKable Presentations
23:27 SECOND Strategy: Young Entrepreneur Scholarships
25:22 THIRD Strategy: Community Spotlights
28:15 FOURTH Strategy: Paintball Charity Tournaments
30:22 FIFTH Strategy: Video Testimonials
 
LINKS & RESOURCES MENTIONED IN THIS EPISODE: DYB Community (complimentary for members only)
 
ADDITIONAL FREE RESOURCES: Video Testimonial Checklist 

33 min