Episode 02: How to choose a circular economy strategy with Prof. Anne-Marie Tillman Circular, But How?

Prof. Anne-Marie Tillman, co-author of the book a 'Hitchhikers' Guide to LCA' and Professor for Environmental Systems Analysis at Chalmers University in Gothenburg in Sweden, explains how looking at product characteristics can help choose a circular economy strategy that reduces the product's environmental footprint. If you have felt that the waste hierarchy (Reduce, Reuse, Repair, Recycle, Recover, Dispose) is of limited guidance to identify a suitable circular economy strategy, you may want to listen in and hear how understanding product characteristics can help you make the right decision.

04:20 Why is the waste hierarchy insufficient guidance to make products more circular? // 05:05 Why is it important to look at product characteristics when choosing a circular economy strategy? // 07:20 How can different types of products be classified? // 09:00 What are the different circular economy strategies? // 15:27 Which circular economy strategies fit which type of product? // 19:05 How to combine different circular economy strategies? // 20:37 How to use Anne-Marie’s framework as guidance? // 21:45 The importance of considering environmental trade-offs of each circular economy strategies // 23:05 Anne-Marie’s call for action