38 min
Episode 08: Leah Cotterman; How to Innovate Like a Rebel WDCast
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- Business
There are competencies that strong innovation teams need to have but what’s really missing is the secret sauce of rebellion. The mentality that, ‘I know the rules but I’m willing to break them in order to make something noticeably and meaningfully different in the world’. Join Lee Peterson as he talks with Leah Cotterman, Senior Director Strategy & Insights at WD Partners, about how people are gravitating towards unique brands and experiences effectively disrupting the retail and brand model as we know it.
There are competencies that strong innovation teams need to have but what’s really missing is the secret sauce of rebellion. The mentality that, ‘I know the rules but I’m willing to break them in order to make something noticeably and meaningfully different in the world’. Join Lee Peterson as he talks with Leah Cotterman, Senior Director Strategy & Insights at WD Partners, about how people are gravitating towards unique brands and experiences effectively disrupting the retail and brand model as we know it.
38 min