Disruption is the name of the game these days and it appears that no business or industry is safe. From consumers shifting demands, new competitors popping up on the daily and those tiny computers in our pocket giving us 24/7 access to all our hearts’ desires…times they are a-changing. Join Lee Peterson, retail veteran and consumer expert, as he discusses super relevant business topics with equally relevant and interesting guests. This biweekly podcast is brought to you by WD Partners, innovation at scale.
Episode 38: Co-Founder and Creative Director at Bonfire Red, Joey Zornes: Tell Me a Digital Story
Businesses are just now realizing the importance of digital, but consumers have known this for a longtime. What was once an afterthought or bolt-on solution for brands, has become the place that people go to first when beginning their buying journey. Even when they don’t know that they actually want to buy something. Our guest this week built his company on knowing that a brand makes their first impression online. Joey Zornes, Co-Founder and Creative Director at Bonfire Red, sits down with Lee Peterson to talk all things digital. From staying up on trends, to the beauty of digital storytelling, and the role of digital in the physical space, Joey shares why his company was built on a digital first mentality.
Episode 37: Chief Content Officer at Stylograph, Nita Rollins: The Doctor is In
We haven’t met anyone with a resume like Nita Rollins. She’s a journalist, meets film and art critic, meets marketer, meets critical studies major, meets cultural semiotician and futurist. And a doctor. Did we mention she’s a doctor?! While the organizations she’s associated with are impressive to say the least, Nita is on a new adventure. A company she launched called Stylograph—at a fundamental level, it’s a full-service organic content marketing consultancy, but with Nita at the wheel, it’s so much more. In this episode, Lee Peterson and Dr. Nita Rollins discuss how she got to her current career of choice, why it’s important for her to bring her personal passions into her everyday work, how brands (at least the good ones) recognize the importance of being a publisher, and her love of a beautiful head scarf.
1:50 - One of the most interesting resumes in the world
9:55 – The world could use Nita Rollins
16:40 – Talk to us about Stylograph
22:07 - The modern expression of a brand
24:20 - The juxtaposition of Jumbo Shrimp
27:48 - Sustainable fashion
30:34 - Being inspired by nature
33:14 – Cuba & the National Hotel
36:23 - Fearless fashion
Episode 36: Artist and Entrepreneur, Joey Monsoon: The Art of the Matter
A self-taught artist, dad, avid reader, project doer, music lover and self-proclaimed imperfectionist, Joey Monsoon joins Lee Peterson in this week’s episode to discuss his process when creating art, how he handles criticism, what his legacy looks like and why children are the artists we should be watching and encouraging the most.
Episode 35: Founder and CEO of Health In Motion Network, Brian Slusser: Humanizing Healthcare
The customer is in charge. This isn’t a new idea, but it is new to the world of healthcare. As consumers have grown accustomed to receiving products at the speed of light, when and how they want it, the question becomes…how does this translate to healthcare? How can healthcare become personalized? A product with a service that you receive and interact with on your terms. Let us introduce you to this week’s podcast guest: Brian Slusser. Brian is the founder and CEO of Health In Motion Network. His company has a clear goal: to organize local providers (using innovation) onto a common patient platform in order to provide healthcare on-demand. He joins Lee Peterson to discuss the ins and outs of healthcare, how the global pandemic has brought these issues to the forefront and how is company is helping to solve them.
Episode 34: Ex-Walmart Exec & Founder of Tomorrow Retail Consulting, Jordan Berke: Where Digital & Physical Collide
In a mere 8 weeks, we’ve seen a 5-year step change in American’s shopping behavior when it comes to everyday essentials. And it’s not stopping anytime soon. Consumers will continue to increase their reliance on online shopping in the coming months, and this week’s guest predicts that retailers will see over 50% of their growth and total sales coming from digital channels. Jordan Berke an ex-Walmart executive and Founder of Tomorrow Retail Consulting, joins Lee Peterson to discuss the trends he lived through while leading Walmart’s China eCommerce & Digital Operations and why brands must adapt their approach to digital transformation within the store environment and throughout the customer journey.
Episode 33: WD Partners, Dan Stanek: Playing Catch-Up
Healthcare in general is 15-20 years behind retail. The industry has had the luxury of doing things on their terms instead of their patients’ (or as this week’s guest calls them—customers) terms. While a shift toward customer-centric healthcare has been mounting, the recent pandemic crisis has catapulted the industry into major change. For example, telehealth has come to the forefront, with forced adoption for both patients and doctors as many states enacted stay-at-home orders. In fact, some people will have no desire to go back to in-person doctor visits after experiencing the convenience of telehealth. This week, Dan Stanek, EVP at WD Partners, joins Lee Peterson to discuss the shift for the health and wellness industry to focus around the customer need states and changing demands.
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Lee is an awesome host. Love the subject matter! Cant wait for more episodes