28 min
🔒 Episode 1.2 Positioning. Making Models Work for You (part 1 of 3) Essentiedenkers
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- Management
Subscriber-only episode In this episode We dive deeper into the practical aspect of positioning. You’ll discover that the choice of a specific model or theory for positioning isn’t as crucial as the thoughtful consideration you put into it. We often use a blend of models to create a distinctive, solid, and clear positioning strategy.We will include 3 model spotlights in this episode. One model in the spotlight is the Floor and Van Raaij Model, which distinguishes four types of posit...
Subscriber-only episode In this episode We dive deeper into the practical aspect of positioning. You’ll discover that the choice of a specific model or theory for positioning isn’t as crucial as the thoughtful consideration you put into it. We often use a blend of models to create a distinctive, solid, and clear positioning strategy.We will include 3 model spotlights in this episode. One model in the spotlight is the Floor and Van Raaij Model, which distinguishes four types of posit...
28 min