23 min
Episode #120 - Shane Murphy-Reuter on Marketing Budgets, Delegation, and Learning the Attribution Model AMPUP Your Digital Marketing
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- Management
Where do I spend the money? Is this campaign bringing prospects to the finish line? Is my talent pool established and who do I need to hire to hit this big, hairy, audacious goal in three years? All valid questions, and all questions your marketing leaders are likely asking themselves. If there was a SaaS tool out there that could perfectly predict a multi-touch attribution model, and tell you when to hire and fire, and where to invest your budget, it would be a unicorn overnight. Guaranteed.
In this episode of AMP UP Your Digital Marketing we meet Shane Murphy-Reuter, the Senior Vice President of Marketing at Intercom, a customer messaging platform. Through depth and breadth of experience, and making some mistakes along the way, Murphy-Reuter gives us insight into the ‘three buckets’ he follows for marketing budgets, delegation, and learning attribution models. His actionable tips will help you answer questions such as:
How Do Marketers Spend Their Budget Wisely? When Do Marketers Validate Their Hiring Decisions? How Do You Delegate the Marketing Tasks? How Does a Marketer Learn Their Attribution Model with Imperfect or Incomplete Data? How Do Analysts Affect the Non-Directly Attributable and Not Direct Response Efforts?
Where do I spend the money? Is this campaign bringing prospects to the finish line? Is my talent pool established and who do I need to hire to hit this big, hairy, audacious goal in three years? All valid questions, and all questions your marketing leaders are likely asking themselves. If there was a SaaS tool out there that could perfectly predict a multi-touch attribution model, and tell you when to hire and fire, and where to invest your budget, it would be a unicorn overnight. Guaranteed.
In this episode of AMP UP Your Digital Marketing we meet Shane Murphy-Reuter, the Senior Vice President of Marketing at Intercom, a customer messaging platform. Through depth and breadth of experience, and making some mistakes along the way, Murphy-Reuter gives us insight into the ‘three buckets’ he follows for marketing budgets, delegation, and learning attribution models. His actionable tips will help you answer questions such as:
How Do Marketers Spend Their Budget Wisely? When Do Marketers Validate Their Hiring Decisions? How Do You Delegate the Marketing Tasks? How Does a Marketer Learn Their Attribution Model with Imperfect or Incomplete Data? How Do Analysts Affect the Non-Directly Attributable and Not Direct Response Efforts?
23 min