100 episodes

AMP Up Your Digital Marketing (formerly AMP UP Your Social Media) brings together the leading marketing practitioners to share how they are succeeding in today’s digital landscape. Each podcast focuses on providing you with the knowledge and strategies you need to be a successful marketer.

Whether you focus on content, social media, advertising or any other aspect of digital marketing, this podcast has something for you.

AMPUP Your Digital Marketing GaggleAMP

    • Management
    • 5.0, 3 Ratings

AMP Up Your Digital Marketing (formerly AMP UP Your Social Media) brings together the leading marketing practitioners to share how they are succeeding in today’s digital landscape. Each podcast focuses on providing you with the knowledge and strategies you need to be a successful marketer.

Whether you focus on content, social media, advertising or any other aspect of digital marketing, this podcast has something for you.

    Episode #133 - The Importance of the Right Brand Messaging

    Episode #133 - The Importance of the Right Brand Messaging

    During the time of the pandemic, the importance of the right brand messaging is magnified. It could be great, be a cookiecutter, or it could even be costly. 
     
    In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Douglas Spencer, President of Spencer Brenneman, LLC., a brand strategy consultancy based in Boston. They discuss how brands can go about brand messaging the right way, some good examples of brands doing a great job of this, some that did not go so well, and keys of brand messaging to abide by. You’ll learn:
    How to be empathetic in your messaging.  What being authentic looks like in brand messaging, and what it does not look like. The importance of sincerity, and why it’s an absolute must in your brand messaging.  Douglas is a branding expert who helps organizations, small and large, figure out who they are, refine their focus, and connect with the people most important to their success. He’s offered to help small businesses and nonprofits with their brand messaging free of charge during the time of the pandemic. 
     
    Right now, it’s even more important than ever to have the right brand message. The wrong message can be costly, however, having the right brand messaging can build brand affinity and loyalty, leading to people to keep your brand at top of mind when they want your products or services. 
     
    So how do you go about brand messaging? And how important is it? Doesn’t your bottom line take priority in these stressful times? The answer is, your brand is always important, especially during this pandemic. 

    • 26 min
    Episode #132 - Building Company Culture Across a Remote Workforce

    Episode #132 - Building Company Culture Across a Remote Workforce

    Establishing a strong company culture is important for any organization, but it can be difficult for a remote workforce to do this. 
     
    In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Michelle LeBlanc, a social media and content marketing consultant who works primarily in the transportation and logistics space. They discuss how companies with remote workers uphold company culture and values, what the benefits are, and the role user generated content (UGC) can play for your employees. You’ll learn:
    How an organization with a remote workforce can uphold its company culture and values. How UGC helps in a big way. The benefits of a strong company culture have on retention and recruiting.

    • 20 min
    Episode #131 - Focus Your Marketing Strategy on What You Do Well

    Episode #131 - Focus Your Marketing Strategy on What You Do Well

    For marketers, it’s difficult to plan with so much uncertainty, leaving them to wonder how they should go about their marketing strategy during this pandemic.
     
    In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with George Jacob, Vice President at Marketri, a B2B strategic marketing consultant. They discuss the challenges organizations face during the coronavirus pandemic, and how they approach their marketing strategy. You’ll learn:
    How organizations should try to pivot. Why they should focus on what they do well. How to prioritize your plans during the pandemic. During the time of coronavirus, everyone needs to adjust, and that is a struggle for many organizations. For marketers, how do you adjust your marketing strategy, and what’s the right direction to go? Where do you start? 
    Jacob explains why you should focus on the basics of what you do well.

    • 22 min
    Episode #130 - Optimizing Your Email Marketing Strategy During This Pandemic

    Episode #130 - Optimizing Your Email Marketing Strategy During This Pandemic

    Different brands are using their email marketing strategy in different ways during this pandemic, but it’s important to contextualize your messaging and be empathetic.
    In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Tracy Sestili, Global Head of Marketing at Sparkpost, an email intelligence software company. They discuss the different ways organizations make use of their email marketing strategy during the coronavirus pandemic, and how you can optimize your email marketing strategy on both the back-and-frontend.

    • 19 min
    Episode #129 - How to Take Your ABM Strategies a Step Further With ABX

    Episode #129 - How to Take Your ABM Strategies a Step Further With ABX

    In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Conor Coughlan of financial data-management software company Fernogo. They discuss how to implement an “account-based experience” marketing and customer service strategy and why your company should embrace this approach. You’ll learn:
     
    Account-based marketing (ABM) presents a major pitfall if your frontline customer service team isn’t following through on your marketing and sales strategies. A developing trend, account-based experience (ABX), extends the marketing and sales integration of ABM to also include customer experience and address that pitfall. As with any new strategy, implementing ABX at a company has to be careful and iterative to allow teams time to learn, adjust and come on board.  
     

    • 14 min
    Episode #128 - The Key To a Remote Workforce is The Right Productivity Tools

    Episode #128 - The Key To a Remote Workforce is The Right Productivity Tools

    The coronavirus forces almost all organizations to work remotely, but many are new to the game and struggle to manage a remote workforce.
    This is why Glenn Gaudet sat down with Clinton Bonner, VP of Marketing at Topcoder, an on-demand virtual talent platform, for this episode of AMP Up Your Digital Marketing. Topcoder has been in business for about 20 years but has been a 100% remote workforce for over 8 years. Bonner shared his tips for leading a successful remote workforce and how he operates Topcoder’s marketing strategy. In this episode, you’ll learn: 
    Why it’s important to stay up to date on what productivity tools are out there.  Collaborative tool recommendations for remote workers.  The pros and cons of mixing tools rather than having one centralized platform.

    • 23 min

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