37 min
Episode 122 | Making MacGuffins Make Money Marketing Money Podcast
-
- Business
If your bank marketing tools aren’t built to advance the plot of your business plan, why aren’t they? A MacGuffin is an item in a story that exists only to move the plot forward. The MacGuffins of our daily lives need to exist for a calculated purpose, not just because it’s what we’ve always done. […]
If your bank marketing tools aren’t built to advance the plot of your business plan, why aren’t they? A MacGuffin is an item in a story that exists only to move the plot forward. The MacGuffins of our daily lives need to exist for a calculated purpose, not just because it’s what we’ve always done. […]
37 min