MarketingMoneyPodcast.com, where we talk everything marketing for the banking and financial services industry, from advertising and branding to public relations and more. Each week, hosts John Oxford, Renasant Corporation director of corporate communication, and Josh Mabus, president and founder of Mabus Agency, dissect the latest marketing trends and concerns in the financial services industry.
Episode 122 | Making MacGuffins Make Money
If your bank marketing tools aren’t built to advance the plot of your business plan, why aren’t they? A MacGuffin is an item in a story that exists only to move the plot forward. The MacGuffins of our daily lives need to exist for a calculated purpose, not just because it’s what we’ve always done. […]
Episode 121 | Unique Campaigns Must Stand Alone
Everyone wants a groundbreaking bank marketing campaign until it comes time to put it in the field without a track record of prior results to lean on. If you’re going to be unique, then by very definition you’ll be spending some time alone. Be the show, don’t be the commercial. Listen to what Josh and […]
Episode 120 | How Much Communication Is Too Much?
Marketers have all but ruined email as a mode of commercial communication through an excessive addiction to the Send button. Re-earning our customers’ willingness to listen is a project well worth undertaking. Hear how the Marketing Money Podcast team suggests it be done.
Episode 119 | The Name You Know
On the eve of the Superb Owl, our dynamic duo considers the value of name recognition and the different methods through which it is achieved. How do people learn of products organically, and how can banks capitalize on that for bank marketing programs of their own? Our team weighs in on the options.
Episode 118 | Banking On The Digital Experience
Capitalizing on FinTech is the latest trend and set of buzzwords in the bank marketing world, but how do we make sure there’s actually a quality experience there to be had by our customers? It’s easy to get caught up in the packaging, but our Marketing Money Duo breaks down what it means to make […]
Episode 117 | Re-evaluating A World Turned Upside Down
This year has been a time of re-evaluation for many things. From our personal lives at home to our habits as consumers in the wider world, the places where we’ve paid attention are not necessarily those we might have expected. Nationwide, ratings for sports are down while those for news are up. On the banking […]
Awesome Podcast to Subscribe to!
Kudos! Looking forward to your next episodes!
Entertaining AND useful
I enjoy listening to Josh and John and always walk away with something I can use at our bank.
The best bank martketing podcast that I cohost
Both hosts are smart and awesome. They also are cool enough to five-star their own podcast.