Marketing Money Podcast

Marketing Money Podcast
  • 4.8 (19)
  • BUSINESS
  • UPDATED BIWEEKLY

This is a podcast built for bank marketers, but still valuable to lenders and bank executives who want who want actionable ideas—not marketing fluff. Join hosts Josh Mabus and John Oxford for new episodes every two weeks where they break down what’s working (and what’s not) in bank marketing, digital strategy, brand positioning, customer experience, regulatory challenges, and more—no matter how big your bank is. Whether you’re tackling a rebrand, launching new tech, or just trying to make your bank stand out, The Marketing Money Podcast gives you insight, humor, and a healthy dose of real talk. For even more banking insights from Josh, visit mabusagency.com.

  1. 16H AGO

    Episode 201 | The Buc-ee’s Effect: When Ridiculous Wins !!

    Customer experience isn’t an accident—it’s a strategy. Using Buc-ee’s as the unexpected hero of the story, Josh and John unpack how over-delivering on the basics can transform any business. Clean bathrooms, endless pumps, and great brisket aren’t the point—they’re the proof. The post Episode 201 | The Buc-ee’s Effect: When Ridiculous Wins !! appeared first on Marketing Money Podcast.

  2. DEC 9

    Episode 200 | Still Rolling

    John and Josh hit the 200-episode milestone and look back on how a podcast that wasn’t supposed to happen turned into a decade-long run. They laugh about early doubts, explain why they don’t have guests, talk about how Serial changed everything, and give some honest advice to anyone thinking about starting a bank—or non-bank—podcast. The post Episode 200 | Still Rolling appeared first on Marketing Money Podcast.

  3. NOV 25

    Episode 199 | Cents and Sensibility: Big Insights from a Tiny Coin!!

    The penny may be gone, but its disappearance is creating waves far bigger than its size. On this episode of Marketing Money Podcast, John and Josh explore how losing the penny impacts spending, the economy, and marketing strategies. From rounding up transactions and injecting billions into commerce to the psychology behind digital payments, they break down what a cashless future means for banks, retailers, and consumers alike. The post Episode 199 | Cents and Sensibility: Big Insights from a Tiny Coin!! appeared first on Marketing Money Podcast.

  4. NOV 10

    Episode 198 | What It’s Really Like During a Bank Merger

    When banks merge, everyone feels it—from customers to employees. John and Josh explore Huntington Bank’s acquisition of Cadence, sharing behind-the-scenes stories, marketing insights, and real human reactions. The post Episode 198 | What It’s Really Like During a Bank Merger appeared first on Marketing Money Podcast.

    36 min

  5. OCT 28

    Episode 197 | Staying Strategic in a Multi-Channel Era

    In this episode, John and Josh unpack how today’s fragmented media landscape challenges marketers to rethink placement, message, and value. From the simplicity of the three-channel era to the complexity of connected TV and streaming, they explore what’s changed in advertising—and what hasn’t. The hosts discuss why timeless strategy still outperforms trendy tactics, and how community banks and brands alike can win through clarity, consistency, and storytelling that resonates. The post Episode 197 | Staying Strategic in a Multi-Channel Era appeared first on Marketing Money Podcast.

    33 min

  6. SEP 30

    Episode 196 | Personalization Doesn’t Always Equal Performance

    Josh and John break down why hyper-personalized marketing often overpromises and underdelivers, especially in banking. In this episode, they unpack the real cost of chasing perfect targeting and make the case for broad, clear, and consistent brand messaging. The post Episode 196 | Personalization Doesn’t Always Equal Performance appeared first on Marketing Money Podcast.

    35 min

  7. SEP 9

    Episode 195 | Stick the Landing: Why Great Ads Deserve Great Pages

    The ad worked, but the landing page didn’t. Josh and John walk through the costly disconnect between digital ads and what happens next. They cover real examples, broken user flows, and why marketing success depends on delivering the value you promise from the very first click. The post Episode 195 | Stick the Landing: Why Great Ads Deserve Great Pages appeared first on Marketing Money Podcast.

    36 min

  8. AUG 26

    Episode 194 | The Branch Isn’t Dead: What People Still Want From Their Bank

    Josh and John unpack the myth of digital-only banking, the psychology of physical presence, and why selective branching is a smarter strategy than going all-in or all-out. From digital disillusionment to strategic expansion, they break down what really drives trust and relevance in today’s banking landscape. The post Episode 194 | The Branch Isn’t Dead: What People Still Want From Their Bank appeared first on Marketing Money Podcast.

    23 min
See All (201)

4.8
out of 5
19 Ratings

About

This is a podcast built for bank marketers, but still valuable to lenders and bank executives who want who want actionable ideas—not marketing fluff. Join hosts Josh Mabus and John Oxford for new episodes every two weeks where they break down what’s working (and what’s not) in bank marketing, digital strategy, brand positioning, customer experience, regulatory challenges, and more—no matter how big your bank is. Whether you’re tackling a rebrand, launching new tech, or just trying to make your bank stand out, The Marketing Money Podcast gives you insight, humor, and a healthy dose of real talk. For even more banking insights from Josh, visit mabusagency.com.

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