22 min
Episode #124 - How to Boost Your Marketing Efforts With Artificial Intelligence w/Shahnoor Khan AMPUP Your Digital Marketing
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- Management
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Shahnoor Khan of KCS Technologies. They discuss the growing prevalence of data-driven marketing and how companies are using artificial intelligence to streamline and optimize campaigns. You’ll learn:
AI marketing is simply a strategy that uses machine learning and data to automate, streamline and optimize your marketing efforts. “[AI is] being looked at as one of the fancy technologies, but we are all moving in that direction,” says Shahnoor Khan, VP Global Marketing for SaaS company KCS Technologies. Embracing simple tools that use artificial intelligence and machine learning to facilitate data-driven marketing can help you utilize the unprecedented amount of customer data your company has access to online.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Shahnoor Khan of KCS Technologies. They discuss the growing prevalence of data-driven marketing and how companies are using artificial intelligence to streamline and optimize campaigns. You’ll learn:
AI marketing is simply a strategy that uses machine learning and data to automate, streamline and optimize your marketing efforts. “[AI is] being looked at as one of the fancy technologies, but we are all moving in that direction,” says Shahnoor Khan, VP Global Marketing for SaaS company KCS Technologies. Embracing simple tools that use artificial intelligence and machine learning to facilitate data-driven marketing can help you utilize the unprecedented amount of customer data your company has access to online.
22 min