14 min
Episode #129 - How to Take Your ABM Strategies a Step Further With ABX AMPUP Your Digital Marketing
-
- Management
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Conor Coughlan of financial data-management software company Fernogo. They discuss how to implement an “account-based experience” marketing and customer service strategy and why your company should embrace this approach. You’ll learn:
Account-based marketing (ABM) presents a major pitfall if your frontline customer service team isn’t following through on your marketing and sales strategies. A developing trend, account-based experience (ABX), extends the marketing and sales integration of ABM to also include customer experience and address that pitfall. As with any new strategy, implementing ABX at a company has to be careful and iterative to allow teams time to learn, adjust and come on board.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Conor Coughlan of financial data-management software company Fernogo. They discuss how to implement an “account-based experience” marketing and customer service strategy and why your company should embrace this approach. You’ll learn:
Account-based marketing (ABM) presents a major pitfall if your frontline customer service team isn’t following through on your marketing and sales strategies. A developing trend, account-based experience (ABX), extends the marketing and sales integration of ABM to also include customer experience and address that pitfall. As with any new strategy, implementing ABX at a company has to be careful and iterative to allow teams time to learn, adjust and come on board.
14 min