Episode 140: Having More Power in the Business Development Process The Thought Leadership Project
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- Marketing
Episode 140: Jay and Tom break down the (polite) battle for control in the business development process. As a lawyer, you have more power and leverage the more unique and differentiated you are from the competition. This impacts pricing power, the ability to avoid RFPs, and dynamics in the attorney/client relationship as well. Lawyers who have “power” aren’t merely order takers—they steer the ship when it comes to strategy. Listen in to learn what this type of power is, its impact, and how to get more of it.
Episode 140: Jay and Tom break down the (polite) battle for control in the business development process. As a lawyer, you have more power and leverage the more unique and differentiated you are from the competition. This impacts pricing power, the ability to avoid RFPs, and dynamics in the attorney/client relationship as well. Lawyers who have “power” aren’t merely order takers—they steer the ship when it comes to strategy. Listen in to learn what this type of power is, its impact, and how to get more of it.