The Thought Leadership Project is hosted by Jay Harrington and Tom Nixon, principals at legal marketing agency Harrington. Harrington and Nixon are experts in helping lawyers turn expertise into thought leadership...and thought leadership into new business. For more, visit TheThoughtLeadershipProject.com.
Episode 110: The State of the Legal Job Market and How to be Recruitable, with J.B. Pullias
In this episode, former practicing lawyer turned legal recruiter J.B. Pullias, Senior Director with national legal recruiting firm VOYlegal, joins Jay and Tom to discuss the state of the legal job market and ways lawyers can position themselves effectively for new opportunities.
Episode 109: Adam Pascarella Talks About His New Book and Lessons for Lawyers Looking to Leave the Law
In this episode, BigLaw lawyer turned investor and author Adam Pascarella joins Jay and Tom to discuss his new book Reversed in Part: 15 Law School Grads on Pursuing Non-Traditional Careers.
Episode 108: Hot Takes on LinkedIn Conventional Wisdom
There is a lot of conventional wisdom out there about every marketing topic, and LinkedIn is no different. In this episode, Jay and Tom give their “hot takes” on some of the most common forms of LinkedIn conventional wisdom. Sometimes they agree with the standard advice, other times they suggest an unconventional approach—and in some instances they disagree with one another. Give this episode a listen to hear their take on how often to post, quality v. quantity, personal v. professional posts, going viral, and much more.
Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor
We had our first law school professor join the podcast as a guest, and Jay was worried that he was going to get subjected to the Socratic Method. In this week’s episode, Jonah Perlin, former Williams & Connolly associate and now Georgetown Law professor, talks with Jay and Tom about Twitter, podcasting, and what it takes to become a law professor.
Episode 106: The 95:5 Rule and How to Use It in Your Content Marketing
Marketing conventional wisdom: Find the buyers in your market with an immediate need and get them into a “funnel” by using scarcity and urgency tactics. While that approach may work for selling paper towels, it’s no way to sell sophisticated professional services. In this episode, Jay and Tom describe an alternative, known as the 95:5 Rule of marketing. It’s all about building trust with an audience when they don’t have an immediate need for your services, so that when they do they naturally think of you. In short, it’s farming not hunting. Listen in to learn more about the 95:5 Rule and hear Jay and Tom describe how to use it to improve your marketing.
Episode 105: The Who, Where and How of Marketing and Business Development
Strategy plans, marketing plans, business development plans…they can be useful, but they can also be a form of procrastination. Some people spend so much time planning they never take action. In this episode Jay and Tom discuss a simple framework for marketing and business development.
Great insight for lawyers
Jay and Tom are great interviewers. Their message about generosity and sharing your journey is a great approach for professionals and I’ve seen it work.
As a practicing legal marketer, I find their tips to be helpful in my own work and assisting my attorneys to learn and run with marketing. They’ve also got great banter.
Very helpful tips
I’ve learned so much listening to this podcast!