34 min
Disrupting Yourself with Whitney Johnson The Extraordinary Business Book Club
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- Business
'We are learning machines. It's the biology of who we are.' We're used to thinking about disruption as a force that shapes industries, products and services. But have you ever thought about disrupting yourself? Whitney Johnson recommends that you jump to a new learning curve every five years or so, and in her new book, Build an A Team, she shows how to help everyone in your organisation get on board with that. We also talk about why NOT thinking of yourself as a writer is such a huge help when you're writing a business book, and why a book is such an integral part of any strong idea:
'When you have to actually write something down... then you know what you think. When you're just talking about it, you don't actually know what you think.'
'We are learning machines. It's the biology of who we are.' We're used to thinking about disruption as a force that shapes industries, products and services. But have you ever thought about disrupting yourself? Whitney Johnson recommends that you jump to a new learning curve every five years or so, and in her new book, Build an A Team, she shows how to help everyone in your organisation get on board with that. We also talk about why NOT thinking of yourself as a writer is such a huge help when you're writing a business book, and why a book is such an integral part of any strong idea:
'When you have to actually write something down... then you know what you think. When you're just talking about it, you don't actually know what you think.'
34 min