Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
Episode 329 - Crazy Busy with Zena Everett
'[We're] not actually dropping into the deep flow work and thinking that we have when we write, because that feels wonderful; we're switching all the time from one thing to another.'
Are you crazy busy? Of course you are. Me too. Rubbish, isn't it? Stop multitasking (you know it's not working) and take half an hour to listen to Zena Everett, author of The Crazy Busy Cure, and purveyor of sane, practical advice on how to stop wasting time on stuff that doesn't really matter and focus on the stuff that does.
Buy This, Not That with Sam Dogen
'If you stay consistent, you grow your brand, you grow your message. I think sooner or later, something good will happen and you won't be able to anticipate what it is.'
What story about money do you buy into? Sam Dogen, aka The Financial Samurai, wants you to rethink financial freedom, and he's used writing as the way to enable his own extraordinary life-after-work.
Think you're too busy to write? Don't listen to this if you want to be able to keep telling yourself that...
Rebuilding with Sara Tate
'How often does anyone really start with a blank sheet of paper? Certainly not at my age, you know? You don't, you start from where you are... we want to make the effort to rebuild something that we love and we've invested in, a business or a relationship, whatever it might be. And that is both more complex and more interesting.'
Sara Tate and Anna Vogt were fascinated by the idea of failure, or rather, what we do AFTER failure, for both personal and professional reasons. It's a truism to say that we learn from failure: what is REALLY happening in that period of time between failure and success? How do we rebuild - personally and professionally - when we're knee-deep in rubble?
From their own experiences and from those they spoke to in their podcast The Rebuilders they created a book - which in itself was a process of rebuilding for Sara after a lifetime of avoiding writing because of her dyslexia.
A powerful, inspiring and often moving conversation about life, grief, resilience and hiding from our children.
Tech Trends with Bernard Marr
'It's not very difficult to write a book, but you need to start writing... I put my content on LinkedIn, for example, and this is where you then get feedback and it just gets you into this routine of writing. And you can then very quickly build up a really good volume of content, that you can then turn into books.'
Futurologist Bernard Marr created history at the Business Book Awards this year by having two books published in the year, both of which went on to win in category, and one of which - Business Trends in Practice - went on to win the overall Business Book of the Year award. It was, he says, 'slightly embarrassing'.
Discover how he did it in this fascinating conversation - and prepare to have your mind blown along the way as he reveals some of the trends he's been writing about and the impact they are set to have on our businesses and our lives.
Change Makers with Katy Murray
"How do I discover my change making contribution, and how do I do that in a way so that I don't fry myself in the process?"
The balance between stepping up to make an impact in the world and stepping back where necessary to protect our own wellbeing and energy can seem an impossible one to find. And that's why Katy Murray argues that change-making is first of all an inner process: recognising and overcoming the various barriers that hold us back, and identifying the most effective way to use our energy to maximise our impact.
She also shares the process she used to plan and write her book, which involves decorator's paper, getting outside, and listening to wailing women...
Episode 324 - Energize with Simon Alexander Ong
'The process of writing, the process of reflecting on where we are right now and what must happen for us to move forward towards where we want to be, this is a process of living with greater intention.'
What's your most precious resource? Time? Money? Or is it, in fact, your energy?
No matter how smart or skilled we are, if our physical, emotional, mental and spiritual energy is depleted, day after day, we won't be showing up to do our best work.
In this conversation, Simon Alexander Ong reveals how we can design our lives to maximize our energy, so that we can maximize our impact. Spoiler alert: writing is one of his secret weapons...
Great consistency and insights
As a non-fiction writer, I really enjoy the guests and insights. Also nice to hear guests from all over the world, given I am in America. It was great to chat with you as well. Love this podcast! -Sam
How can I get on your Podcast?
I really like your podcast! Excellent information! Our President has authored a marketing book recently. How can I get him on your Podcast to discuss “Married to Marketing”?
I love this Podcast because It is exactly what I am looking for to take my writing ideas to a higher level. The host is smart, insightful, motivating, and refreshing as she interviews authors whom have written business books from diverse genres and are amazing! I am binge listening to over 200 of the episodes and can’t get enough. I am learning so much from this extraordinary host and her guests who talk, with transparency, about their journeys that resulted in their book! I am often amazed by what people have gone through to overcome tremendous setbacks to achieve the goal of writing their book. If you are interested in publishing a book about what you do in your business then listen to this treasure and get inspired to get on your writing journey!