Episode 16: The First Sales Founder & CEO
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- Entrepreneurship
Mike and Patrick demystify a company’s first sales - from the various funnel stages to understanding customers’ purchasing-decision process. Above all, they say, a founder (even those who are super technical) must participate in the sales process during the very beginning in order to validate market fit and learn the language customers are speaking.
Mike and Patrick demystify a company’s first sales - from the various funnel stages to understanding customers’ purchasing-decision process. Above all, they say, a founder (even those who are super technical) must participate in the sales process during the very beginning in order to validate market fit and learn the language customers are speaking.