42 min
Episode 17: Stephanie Layser from Amazon on why AWS loves publishers Marketecture: Get Smart. Fast.
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- Marketing
Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project.
Also in this episode:
Optable raises $20 million for their clean room:
https://www.adexchanger.com/investment/with-data-fragmentation-on-the-rise-clean-room-optable-secures-20m-series-a/?__s=kkvd79t7m2hh0cim0cjy
Google earnings:
https://www.cnbc.com/2023/04/25/alphabet-googl-q1-earnings-report-2023.html
Index Exchange's loyalty pledge to DSPs:
https://www.indexexchange.com/2023/04/19/open-letter-dsps-strengthening-partnership-commitment/?__s=kkvd79t7m2hh0cim0cjy
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.
Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project.
Also in this episode:
Optable raises $20 million for their clean room:
https://www.adexchanger.com/investment/with-data-fragmentation-on-the-rise-clean-room-optable-secures-20m-series-a/?__s=kkvd79t7m2hh0cim0cjy
Google earnings:
https://www.cnbc.com/2023/04/25/alphabet-googl-q1-earnings-report-2023.html
Index Exchange's loyalty pledge to DSPs:
https://www.indexexchange.com/2023/04/19/open-letter-dsps-strengthening-partnership-commitment/?__s=kkvd79t7m2hh0cim0cjy
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.
42 min