72 episodes

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms.

Get access to the full episodes by subscribing at Marketecture.tv.

Each Marketecture podcast interview is hosted by an industry expert who can ask the right questions, get to the bottom of the vendor’s pitch, and help you figure out if that vendor is right for your business. All before taking a meeting. That’s how we help you Get Smart. Fast.
This podcast highlights the best short segments of each interview so you can hear what each vendor has to say.

To get access to the full interviews (either by podcast or online) visit https://www.marketecture.tv.

Marketecture: Get Smart. Fast‪.‬ Marketecture Media, Inc.

    • Business
    • 5.0 • 1 Rating

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms.

Get access to the full episodes by subscribing at Marketecture.tv.

Each Marketecture podcast interview is hosted by an industry expert who can ask the right questions, get to the bottom of the vendor’s pitch, and help you figure out if that vendor is right for your business. All before taking a meeting. That’s how we help you Get Smart. Fast.
This podcast highlights the best short segments of each interview so you can hear what each vendor has to say.

To get access to the full interviews (either by podcast or online) visit https://www.marketecture.tv.

    Zefr - Brand suitability targeting and measurement across walled gardens

    Zefr - Brand suitability targeting and measurement across walled gardens

    Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta and TikTok. Brands and their agencies use Zefr’s pre-bid targeting to run ad campaigns on YouTube or Facebook within contextually relevant environments. And they use its post-bid measurement to evaluate the content their ads ran near on TikTok or YouTube.

    • 4 min
    MNTN - A performance advertising platform for streaming TV

    MNTN - A performance advertising platform for streaming TV

    In this conversation with Ari Paparo, CEO Mark Douglas talks about MNTN’s CTV ad buying platform. Formerly known as Steelhouse, the company acquired Ryan Reynolds’ creative and production agency Maximum Effort in 2021 and rebranded to reflect its singular focus on streaming TV. Its clients are typically DTC and direct response advertisers that are very active on social media and seeking to expand their customer acquisition efforts.

    • 6 min
    Special Episode: Ari Paparo on The Rebooting Show

    Special Episode: Ari Paparo on The Rebooting Show

    We’re sharing this special podcast episode of the Rebooting Show, a podcast focused on the mechanics of sustainable media businesses. In it, Marketecture's Ari Paparo is interviewed by The Rebooting’s Brian Morrissey about key trends in ad tech, Apple’s crackdown on tracking technologies, and Elon’s shocking mismanagement during the first weeks of his ownership of Twitter. If you like what you hear, subscribe to TheRebooting on Substack or subscribe to their podcast directly.
    Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
    Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
    Copyright (C) 2022 Marketecture Media, Inc.

    • 46 min
    GumGum - A big contextual player pushes into measuring attention

    GumGum - A big contextual player pushes into measuring attention

    GumGum is a contextual ad platform that avoids use of personal data. Its tech scans text, image, audio and video to offer advertisers content-centric targeting and a contextual exchange platform that helps publishers tag and monetize their content. The company offers a range of creative formats, including in-image ads, and a brand safety and suitability offering.

    In this interview with Marketecture’s Mike Shields, GumGum CTO Ken Weiner gives an overview of the company’s technology and its full suite of media products. One year ago the company acquired Playground xyz, which offers attention measurement and creative reporting, and Ken talks about plans to integrate those capabilities into the GumGum platform.

    • 4 min
    Countable - A community engagement platform for brands’ purpose and social impact initiatives

    Countable - A community engagement platform for brands’ purpose and social impact initiatives

    Countable is a SaaS community engagement platform enterprises can use to communicate with stakeholders around a shared purpose, passions, and social impact. Its “actions-based” approach emphasizes relevant content, data insights, and measurable impact. Countable works best with organizations that have existing programs, strategies, and assets. For these companies, it provides the engagement layer, including tools and processes that increase community engagement with these programs.

    • 3 min
    TripleLift - An SSP supporting video, CTV and native formats

    TripleLift - An SSP supporting video, CTV and native formats

    Since its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX, which it acquired in early 2022. And the company is developing a technology that inserts brands dynamically into CTV content in real-time. SVP Sonja Kristiansen walks Ari Paparo through the company’s products and service model.

    • 5 min

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