Open Market

Joe Zappa & Eric Franchi
  • 4.6 (10)
  • MARKETING
  • UPDATED WEEKLY

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

  1. 12/17/2025

    Luck, Alex Karp, and How to Create a Category

    Eric Franchi and Joe Zappa commune 1:1 for a discussion of the role luck plays in entrepreneurship and how you can create your own luck, the unparalleled value of a charismatic, provocative chief evangelist (Alex Karp case study), and the three conditions required to create a category. Also, Eric offers a based take on us humans hurtling through space on a rock.

    31 min

  2. 12/10/2025

    Solving CTV Economics with Transmit CPO Scott Young

    Transmit co-founder and CPO Scott Young joins Eric Franchi and Joe Zappa to weigh in on the current state of streaming, why live sports are the crown jewel of CTV, how the YouTube TV-Disney controversy unfolded, and the role AI will play in the future of the channel. Plus, Scott makes Eric's day by de-aging him.

    30 min

  3. 12/03/2025

    OpenAds’ Steven Liss on Which AI Advertising Pitches Are Landing

    OpenAds CEO and co-founder Steven Liss joins Eric Franchi and Joe Zappa to share which AI plays are likely to endure, how SMBs, brands, and agencies are reacting to the company's AI-native ad platform pitch, what brilliant questions VCs are asking adtech founders these days, and how OpenAds is using AI to run a more efficient startup. Plus, Steven tells the guys what the adtech equivalents of fracking and Tinder are.

    36 min

  4. 11/26/2025

    Eric on Fundraising Dos and Don’ts

    Eric Franchi blesses Joe Zappa with his insights on the key dos and don’ts of fundraising, including how to get a warm intro, what makes a great pitch deck, which questions to ask VCs, and why manufacturing FOMO or including an exit slide can backfire. Plus, Eric says not to be mad at him if he's rejected you.

    35 min

  5. 11/19/2025

    Agency Exec Jay Friedman on the AI Plays CMOs Care About

    Agency exec Jay Friedman stops by the pod after extensive research on AI in advertising to update Eric Franchi and Joe Zappa on what really matters. Jay covers the different parts of the AI city, the questions CMOs should be asking agencies and adtech companies, and how overtechnical programmatic nerds tend to get about their products. Plus, Eric stunts on not one but two bald, bespectacled counterparts.

    36 min

  6. 11/12/2025

    Why You Need a Customer Advisory Board

    Eric walks Joe and the listeners through Customer Advisory Boards, or CABs: What they are, why you need one, and how to build them. The guys discuss common mistakes and how to maximize the value of CABs from a marketing perspective.

    20 min

  7. 11/05/2025

    Shopsense President Bryan Quinn on Content-to-Commerce and Partnering with TTD

    Bryan joins Eric Franchi and Joe Zappa to discuss the content-to-commerce phenomenon Shopsense is pioneering, the startup's partnership with The Trade Desk, and leadership lessons from Amazon. Shopsense is an Aperiam portco and Sharp Pen client.

    33 min

  8. 10/29/2025

    Lessons from BOK and Other Marketing Tips

    In part 2 of "Common Marketing Misconceptions of Adtech CEOs," Joe Zappa and Eric Franchi discuss a viral post by Scope3's Brian O'Kelley and what other adtech founders and CEOs can learn from his approach to CEO evangelism. Then they bat back and forth other common mistakes, such as worrying about overexposure and over-indexing on events as a marketing tactic. Plus, Joe provides concrete tactical advice for CEOs who don't know what to post about.

    34 min
See All (81)

Ratings & Reviews

4.6
out of 5
10 Ratings

About

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

Information

  • Creator
    Joe Zappa & Eric Franchi
  • Years Active
    2024 - 2025
  • Episodes
    81
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Joe Zappa
  • Show Website
    Open Market

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