Open Market

Joe Zappa
  • 5.0 (6)
  • MARKETING
  • CADA SEMANA
Open Market

Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.

  1. HACE 1 DÍA

    Moving Marketing to the Boardroom with Goodway Group CEO Jay Friedman

    Jay Friedman, CEO of Goodway Group, joins Eric Franchi and Joe Zappa to talk about elevating marketing within organizations, developing a distinct marketing philosophy, driving incremental returns on advertising, and carving out space for yourself and your business with bold, provocative takes.

    39 min

  2. 13 NOV

    Preaching in the Desert with ID5's Mathieu Roche

    Eric Franchi and Joe Zappa interview Mathieu Roche, CEO & co-founder of ID5, about evangelizing identity solutions before it was cool, driving urgency, competing with big players, bringing a European business to market in the US, and managing a remote-first workplace.

    38 min

  3. 4 NOV

    Expanding CTV Access to SMBs with Vibe’s Arthur Querou

    Co-hosts Eric Franchi and Joe Zappa speak with Vibe founder and CEO Arthur Querou about an unconventional adtech product launch, aligning product with marketing and sales, and the differences between enterprise and SMB sales.

    37 min

  4. 30 OCT

    Deep Dive on Acquisitions with LUMA’s Terry Kawaja

    Co-hosts Eric Franchi and Joe Zappa interview Terry Kawaja, founder and CEO of LUMA. They cover the existential importance of marketing to acquisitions, the role of the CEO in building the brand of a startup, and the optimal conditions for exiting.

    50 min

  5. 23 OCT

    “The Most Anticlimactic Moment” and Other Lessons from Undertone

    Joe Zappa interviews co-host Eric Franchi about the biggest lessons he learned building and selling Undertone. Eric talks about his best-ever hires, the biggest challenge Undertone faced in his tenure, and how he approached life and business post-exit.

    48 min

  6. 16 OCT

    Why Sincera Is So Bad at Marketing with Sincera Founder Mike O'Sullivan

    Eric Franchi and Joe Zappa interview Sincera founder Mike O’Sullivan about the category Sincera is creating, marketing early-stage startups, and the risks of playing it safe.

    54 min

  7. 9 OCT

    Taste as a Differentiator, Hiring a Head of Growth, and Zuck

    This week on the pod, co-hosts Joe Zappa and Eric Franchi dig into the new frontier of taste in Silicon Valley, whether you should hire a head of growth and what they should focus on, the MrBeast memo, viral adtech social posts, and Mark Zuckerberg’s live interview on stage with the Acquired pod. Links: Taste is Eating Silicon Valley. by Anu Atluru Andrew Yeung’s LinkedIn post on “Head of Growth” MrBeast memo

    40 min

  8. 2 OCT

    Building Businesses on Thought Leadership with Eric Seufert

    Co-hosts Joe Zappa and Eric Franchi chat with Eric Seufert about how he's used thought leadership, especially via his blog Mobile Dev Memo, to launch successful tech, media, and investing businesses and become one of the best-known voices in mobile.

    44 min
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Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.

Información

  • Creador
    Joe Zappa
  • Años de actividad
    2 k
  • Episodios
    26
  • Clasificación
    Apto
  • Copyright
    © Copyright 2024 Joe Zappa
  • Mostrar sitio web
    Open Market

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