In this new podcast, AdExchanger editors, hosted by executive editor Sarah Sluis, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.
A Lackluster Black Friday - E173
Black Friday didn’t have its “best year ever.” We get into the supply-chain issues and consumer-behavior changes behind the shift. Plus, how UK antitrust investigators are gaining oversight over Google’s Privacy Sandbox.
The Big Story: Zoom Ads And Apple’s App Ad Budget
The antitrust angle to Apple buying ads for apps with high subscription revenue, how Zoom’s advertising play could develop and why Unified ID 2.0 still hasn’t started testing in Europe.
Big Macs, Oreos and Heinz all have something in common: They’re using a combination of celebrity endorsements, big creative budgets and gimmicks to entice consumers to share their first-party data. Plus: Why digital advertising could be left hanging by the IAB’s public policy power vacuum.
The Big Story: The DTC POV On Identity Loss - E170
To understand how direct-to-consumer marketers are handling the loss of identity signals online, special guest Chip Malt, CEO of the cookware brand Made In, shares his take on testing UID 2.0 – and even pursuing identity-less radio – to adapt.
Big Tech Secrets - E169
The business practices of both Facebook and Google came to light in unflattering ways
over the past week. We go over highlights from The Facebook Papers and the recently released unredacted antitrust complaint against Google released. Plus: A recap of AdExchanger’s Programmatic IO conference in NYC.
The Mobile Consolidation Paradox - E168
Even though Apple is putting stress on the app advertising ecosystem, mobile ad tech companies are consolidating at breakneck speed and with eye-popping valuations. Guess it’s finally the “year of mobile” as an increased focus on privacy triggers an uptick in M&A.
Keep it up
Great podcast for understanding the ad ecosystem but the sound is never loud enough. They need better mics!
Probably the best Ad Tech podcast
I work as a digital marketer, and I feel like I’ve been looking for this podcast for years. The AdExchanger editorial team does a great job getting into the nuance of digital advertising without losing the story. If you want to feel “in the know” about digital advertising, this is a must listen.