I just finished leading the first retreat for our 2020 Origin ® Mastermind, and something became so clear to me as I listened to the brilliant women in the group share: Specificity in business is such a turn-on for me! Why? Because when folks are specific about what they offer, who they offer it to, and how people are going to hear about it, they eliminate friction and significantly improve their results. And in full transparency, I get so excited about specificity in other people’s businesses because it’s something I’ve struggled with in my own business for years. I’m getting better and better, but I know I’m not alone when I say that I have to remain diligent to not get sucked down in the quicksand of vagueness in my copy, pitches, and offers. There’s a lady who’s become dear to my heart (even though we have yet to meet in person) who really nailed the specificity game, and no matter how many times I hear about it, I get a little hot and bothered. She co-founded and sold her half of the company Simple Green Smoothies, where she grew their community to over 355k subscribers and 415k+ Instagram followers. And you know how she did it? Simple specificity. They had one product, one platform where they promoted it, one promotional strategy, one plan, and one ideal kind of person who bought it. And then they did it over and over again and grew like bananas. (Pun totally intended. #wordnerd) What was this brilliantly specific and simple promotional strategy? Online challenges. We invited Jadah on the podcast because we wanted to share her incredible story with you so that you could learn how to build your email list in 30 days or less with an online challenge. Plus, Jadah is such a love, and I know you’re going to adore hearing about her journey with Simple Green Smoothies and how she’s made a powerful pivot into what she’s doing now with her current business incarnation, Love Over Metrics. Listen in to this week’s episode to get going with your simple plan to grow your email list in 30 days or less. I’m SO excited for you to catch the specific simplicity wave with us! You can get your own copy of Do Less and still receive incredible bonuses at http://katenorthrup.com/book! Kate wants to hear from you, and you can post about your #DoLess experiences on Instagram, DM her (@katenorthrup) or email firstname.lastname@example.org. Would you, or a company you know, be a good fit to sponsor The Kate & Mike Show? If so, let’s talk! You can email email@example.com regarding current sponsorship opportunities. Show notes and links for this episode can be found at http://www.katenorthrup.com/podcast.