Episode 190 - Corey Dissin - Go Get It! The Vital Need For Brand..‪.‬ Sterling's Business Success & Coffee Podcast

Benefits of Consistency in your Brand with Corey Dissin 







Consistency is the key to success in anything you do. It’s the backbone of your business, and it will help your brand grow. Your customers return for more because they know what to expect from you. They can trust you, and as a result, they are willing to invest more with you. Join this conversation with Corey Dissin and learn more about the benefits of consistency and the best practices when branding and marketing your business.







For the CEO or an average Joe, The Undisputed Heavyweight Champion of Content, Corey Dissin has provided grassroots guidance and has mentored professionals around the world to 10x their personal brands and unique selling positions through social media as a one-on-one marketing and business coach. Entrepreneurs also rely on Corey’s motivational support to create a pragmatic and personalised approach to organising time, getting you out of your own way, refining sales communications and optimising business infrastructures.







 As a long-serving head of two national corporations, owner of two others, and founder and president of a 501c3 non-profit, Corey puts his experience and acumen from all three to work for his clients on day one. Whether you need a co-pilot and counsellor as your one-on-one marketing advisor, your brand identity and collateral revamped with The Dissin Design Team, or virtual administrative help through the Coreys Business Bodyguard, Corey Dissin has the guts and the nuts to help you and your business to GO GET IT!







Tune in!







In This Episode, You Will Learn About:







[00:00] Episode intro and a quick bio of the guest; Corey Dissin 







[02:40] What we are drinking during this episode







[06:06] What Corey has been working on in his businesses







[09:00] Benefits of consistency in business branding







[12:54] Backstory behind Corey’s inspiration to become a marketing and business coach







[20:25] His attitude toward a Unique Selling Proposition(USP)







[22:32] Best practices with your USP







[25:23] Branding is not just a noun, but a verb







[28:06] What a marketing coach brings to a business







[32:58] Be yourself. You can’t please everybody 







[33:37] How to reach out, connect or learn more about Corey’s work







[34:31] A quick preview of Corey’s Social Media Survival Kit







[35:52] Key takeaways from the guest for the listeners 







[37:42] Corey’s next coffee dream location, the book he would be reading, and with who 







[38:40] Ending the show and call to action







Notable Quotes







* Even if you are a great technician or tactician in the service you provide, no one cares how good it is. * There are thousands of people selling or doing an exact copy of what you do. Your job is not to explain why you are better than the competitors. Your job is to be yourself.* You may have something unique, but how often do you say it?  * Be consistently yourself.* You can’t please everybody. Embrace who you are and what makes you unique, and outwardly share that. People will gravitate toward you, and you will eventually get your ride. * Consistency over time yields results. Being increasingly good at something small makes you an expert.







Books Mentioned







* The 7-Minute Setup: How to Achieve your Business and Personal Goals Faster and Easier by Frank Lopes: a href="https://www.amazon.